ATM23: Sports & Music Matters in Saudi Arabia

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With major hyper-connected global investments making the headlines on an almost daily basis, Saudi Arabia is presenting itself as both major business opportunity and exciting new destination for the global sports, gaming and music industries.

But building a new football league and almost an entire music industry from scratch is not without it’s challenges. So let’s hear from two of the main leaders who are presently at the coalface of these two exciting projects.

Featuring:
Carlo Nohra, COO, Saudi Pro League
Haya Alhejailan, Artist/Musician, Saudi Arabia
Paul Pacifico, CEO, Saudi Music Commission
Moderated by: Jasper Donat, CEO, Branded

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