Behavioral Economics for Altering Physician Behavior - Jason Doctor Presentation

Lunchtime plenary at the 2014 American Society of Health Economists conference hosted by the Schaeffer Center for Health Policy & Economics, video 2 of 4. Jason Doctor, Director of Health Informatics at the Schaeffer Center, presents on nonmonetary social motivators that can alter physician behavior and reach better health outcomes.

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Dr. Doctor is an Associate Professor in the School of Pharmacy and Faculty at the Leonard D. Schaeffer Center for Health Policy and Economics at the University of Southern California. His research program centers on decision making in healthcare. Dr. Doctor specializes in applying behavioral economic methods within health and medicine and currently leads a multi-site federally-funded multi-site cluster randomized clinical trial that evaluates behavioral economic approaches to improve physician adherence to comparatively effective treatments. 
 
In other federally-funded research, Dr. Doctor has developed Bayesian decision algorithms to identify errors in blood panels to improve patient diagnosis. He also maintains a research program in understanding preferences for health from a behavioral economic perspective. He has extended the quality-adjusted life year (QALY) preference model to accommodate preference for helping others in medical need (social preferences) and has developed mathematical representations in QALY calculations that accommodate cognitive limitations people have in abiding by rational principles in decision making.

Research Interests:
Behavioral Economics, Patient Centered Outcomes, Pharmacoeconomics