The Art of Balancing Strategy and Emotion in Platform Marketing

In this episode, WorkOS CEO, Michael Grinich, and former CEO at Vimeo, Adam Gross, discuss the evolution of platform marketing and what it means to balance between strategic and emotive elements in building successful products. They also dive into the distinct challenges and strategies involved in marketing developer-focused platforms.

In this episode, we cover:
0:00 Intro
0:39 Adam's background
1:15 Platform marketing during the early days of Salesforce
5:11 What it means to build platforms
8:07 How to approach platform marketing
11:43 Balancing strategy and emotion when selling platforms
14:06 Poets vs. librarians
17:56 Should salespeople be poets or librarians?
19:12 Steve Jobs as the poet and Tim Cook as the librarian
20:13 Developer marketing at Heroku