9 Critical Brand Naming Principals

Learn 9 critical brand naming principles to effectively name your brand and plant a strategic seed from the first touchpoint

#brandnaming #brandstrategy #brandingtips

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By the end of this video, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product or service to increase the chances of your audience remembering you.

First, you’ll learn that the brand name is far more important than most business owners realise and the biggest mistake to avoid that most entrepreneurs make.

Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position.

Next, we’ll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the world’s biggest brands like Nike and Apple.

Finally, I’ll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand.

0:00 9 Critical Brand Naming Principals
3:23 Principal #1 - The Brand name Is A Strategic Tool
4:16 Principal #2 - The Name Should Frame Brand Idea
4:52 Principal #3 - The Name Should Have Meaning
5:53 Principal #4 - Aim For Clarity
7:18 Principal #5 - Memorability Is Critical
8:10 Principal #6 - The Name Facilitates The Brand
9:38 Principal #7 - The Name Should Be Available
10:25 Principal #8 - Choose The Name Slowly
11:10 Principal #9 - Strategic Naming Is A Process

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[HollyOak]

I have watched so many of these videos. They all explain the same thing as if every person watching learns the same way. Not a single one has bothered to make a 'walk through' video, taking viewers along the process while they plan out a brand name for a fictitious business. Some times, seeing it being done communicates way more than just hearing the steps/points laid out.

[ecomamaadmin]

Point clear with example of Fluffy vs Killer!

[mmazz]

Love this! Although audio levels were a bit strange, just to let you know!

[mflorent]

Very useful Video! Thanks for all the advices!

[profityourknowledge]

Great video man! thanks for the knowledge

[CapeCoralFloridaWaterfront]

Do you offer this as a service, and if so, how much do you charge?

[gepettowins]

good video but I was looking for tips on how to actually go about the brainstorming process, especially when I hit a dead end (e.g. things i've tried: brainstorming brand attributes, then word lists, looking at synonyms etc.). if you did a video on that, i'd definitely watch it!

[josephokyere]

Thanks. Like your tips I'm sure am going to be a good businessman if I keep following you. Thanks once again. Stay bless..

[ranti]

what do you think about using a very common name for a brand like the word "water" (given it's containing all the brand's values inside) is it even allowed?

[hansa]

how much should one charge for a gig where they have to ideate 15 brand names for a company ? I got this gig and looking for as much insight as there is

[razall]

Is it advisable to name a brand with a famous movie name ?

[derfulpete]

Is it ok for a brand name to have three syllables? There should be many examples of such.

[bipulbiswas]

Need a brand name for RICE FLAKES & PUFFED RICE. Plz plz plz rply. M from INDIA.

[defendersart]

It seems I'm listening the interviews of Rob Meyerson again...

[michaelamazingfba]

Principles. If your use of language is that bad in the title, how can I trust you are paying attention to anything in the naming? Names matter.

[brandonfinley]

Please get A microphone for him. Can’t hardly hear him but your intro music almost busts speakers we have it turned up so much