Building (& Scaling) a Repeatable B2B Sales Process

At birth, B2B startups are faith-based initiatives.

Founders think they know their market & early customers. They think they’re tackling a mission-critical business problem. They think their solution delivers adequate value (that customers will actually pay for).

They also think outbound sales will be an effective & scalable means by which to find & deliver value to customers.

… and they might be right, but (unfortunately for startup teams) here’s what usually happens: these bright-eyed and bushy-tailed founders go-to-market & realize that Mike Tyson got it right, “everybody has a plan until they get punched in the mouth.”

Here’s the deal: Before your startup even thinks of “stepping-on-the-gas” and scaling into an exit or IPO, you NEED to test & verify the hidden assumptions in your early outbound sales process.

Watch this webinar to learn what these assumptions are, how to test and “verify” them, and how to build a truly scalable & repeatable sales process (so you never get you caught with your pants down when you go-to-market).

[akimrohde]

Great one. One of my many take-aways:
- Top-down sales to save time
- the algorithmic structure of the Sales Process "if X, then do Y"
- the 3-2-1 rule: 3 People, 2 Departments, 1 Champion
"How long are you going to let this go on for?"
"I'd love to tell you a million things about us, my product and myself, but lets start with you. Tell me a bit about your team, your landscape, your challenges"

[garysmeskillscolombia]

Great conversation - very useful. Many thanks to all for sharing your expertise and knowledge with us and I look forward to future discussions.

[racheljackson]

Great information! I rarely watch every minute of a pre-recorded event...but I even replayed portions when I felt my attention span drift! :) I cannot wait for part 2! Power Hour fo sho!