The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

Tired of paying for PPC ads and not getting the results that you want? You need a clear PPC strategy.———Get a Free Marketing Review ➡️

Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?

A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.

They're just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn't.

Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.

These stages are:

🎯 Message
🎯 Market
🎯 Method

Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!

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⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways

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➡️ What Is PPC? Part 3 - What a Good Google Ad Looks Like

➡️ What Is PPC? Part 4 - Anatomy of the Perfect PPC Landing Page

➡️ What Is PPC? Part 5 - Campaign Management and Optimisation

➡️ How Long Does PPC Take To Work? (and How To Optimise Your Campaign)

➡️ How To Reach 100 Sales a Day on Your Website

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➡️ 15 Fast Ways to Increase Your eCommerce Sales

➡️ 10 Simple Fixes Anyone Can Do To Improve Website Ranking

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📺 How to Increase Your Ranking, Traffic, and Leads/Sales

➡️ How To Increase Your Ranking

➡️ How To Increase Your Traffic

➡️ How To Increase Your Leads and Sales

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #DigitalMarketing #PPC

[ExposureNinja]

⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways

[sebastianresch]

It's 23:53, I have an interview for a Paid Media Executive Position in 3 days. My task is to build a media approach strategy and present it. I am super tired after working the whole dayon this I just thought I will check out this video real quick but in the end I was watching it as whole. Super interesting, never boring, and exactly what I was looking for. Learned a lot so Thanks!
Now I just have to find a video for choosing the budget und roll out and I am good :)

[ilumingacayan]

The way you guy edited Tim's eyeballs on this one made me laugh so hard! Great job as always, I always learn a lot from your channel :)

[johnnybayles]

Awesome info, thank you. Gonna take you up on the website looksee!

[matejhosner]

Top fan is back!

BEST MARKETING EXPERTS ON YOUTUBE.
BEST CONVERSION EXPERTS
BEST HOW TO GOOGLE ADS PPC

[rosswinterflood]

Great content, super relevant and really easy to digest. Nice job!

[RahmanDigitalAgency]

Message, Market and Method. Explained very nicely. Thanks 🙏

[MaseManifest]

I feel like you made this video just for me thank you keep making awesome PPC videos as well as SEO videos its a trade more than anything and we need great teachers passing on these great skills.

[DebbieSpoor-gviy]

im new to this whole thing and i really find this guy helpful 👍

[adrianpuni]

Thank you Tim!, your videos help so much!
question here: How do you measure relevance on a keyword phrase?

[Terimaakasaakinakalol]

Really great video. Deserves a million views 🙂

[juliogaleas]

He puesto en practica entre dos a tres tips de videos anteriores y he visto resultados aun que es prematuro pero si he visto resultados asi que tomo estos videos como casos de estudio, no cuento con el conocimiento pero en eso estoy adquiriendolos, y si se puedo decir que son conocedores en el tema, totalmente recomendados, Saludos desde El Salvador

[zoeclements]

Great advice, as always 😁

Off to find your landing page video now!

[ExposureNinja]

What component of a PPC strategy would you like us to dive into in our next videos? Let us know in the comments!

[rebecca-glutarama]

I shall hence forth stop throwing brochures at people passing me in the street (you do make me laugh!!!)

[balajishankar]

Very good information. Excellent presentation. But the background music could have been avoided 😉. We come to this channel to learn actionable steps, and we do. But we come with the intent and seriousness of a research scientist. So all frills are a distraction. Much obliged for the overall high quality content

[vidhyadharsansare]

I like the way u explain but I don't have website do you made my website free of
My profession is travel agency tour operator

[Where_is_My_Peace]

I would love to be a part of your team. Please let me know if you are hiring.

[ZRSMH]

Don't think we didn't notice the ptsd eyeballs around 2 mins in lol

[danielhiguera]

My favorite food is spaghetti, because spaghetti has the highest ROI.