This Makes or BREAKS Facebook Ads!

If there's one thing that makes or breaks your Facebook ad results more than anything else, it's this.

In this video I fully explain the single most important setting in your Facebook ad campaigns...

And which option you should select depending on the campaign type you are using.

If you get this wrong, your Facebook ads are guaranteed to massively underperform.

#facebookads

WATCH NEXT:

The EASY Way To Create Facebook Ads That Convert (Full Tutorial)

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[Adventuressinthewild]

Hey Ben, loving your videos. On my Meta ads manager it just says "Set up the Conversions API to help lower your cost per result" and doesn't give me a drop down of what's shown on yours after choosing website. I am trying to set up a 'sales' ad. I am also having trouble with your main video regarding learning the entire process. The part where I am to create an audience by inputting their age, gender and likes etc doesn't seem to exist, so I am wondering if Meta has changed this part of the process now and is running entirely off of AI to determine this themselves?

[mohamedabdulhameed]

thanks, ben for the great valuable content! ✌👏

[SimX]

Could you please make a video on best optimization strategy for a leads campaign on a new pixel with no data?

Ads manager says you will get 0 conversations because it has no data. No one ever seems to talk about strategies of warming up a pixel especially on a higher ticket item.

How do you optimize for something that hasn't been optimized before?

[n.i.]

Hi Ben, thank you very much for super valuable content! I have 2 question and would be very happy about an answer.

1. I use the campaign structure you recommend in your last campaign structure video. How should I do, if I have several different winner creatives for one product and want to scale them all to broad. Do you put them all in the same winner dct or do you scale all of them in their own separate adset? If I make everyone in one dct, Facebook will only spend money into one creative and the others spend almost nothing.

2. Do you use a separate campaign for each product then?

Thank you so much in advance and greetings from German

[TheShaunyboy]

I have a traffic campaign going at the moment with max to Link Clicks. But if I change it to conversions it say: "We'll try to show your ads to people most likely to have a conversation with you through messaging". However, I have my button in the ad set to 'Learn More'. Therefore do I need to change to conversations and change the button to 'Send Message'?

[tnr]

hey!

i am having issues with the meta pixel

essentially, I already went through the process of creating the pixel, linking to my website, etc. BUT now when I go to create an ad, it shows an alternative pixel that is linked to my personal account - as opposed to the pixel that I created with my business account, and linked to my website.

[nima]

Bro can i use leaflets distribution campaign for my online business is it legal to advertise in that way

[osmanksalad]

Hi Ben, thanks for sharing this important info: But let me the solution of the "Conversations optimization isn't available for WhatsApp numbers from your location: WhatsApp numbers from your location cannot be used for the Conversations optimization. Please select a different optimization or another messaging app to continue." How i can solve that challenge dear Ben?

[rollingvibes]

Thank you so much for sharing! Is amazing tips and information. Quick question, in my conversion event I have two categories: inactive and active events, weirdly the event of purchase is on the inactive events even though I hava had activity in purchase. Do you know what could be happening? Thanks in advance!

[JoshBlackburnEmailMarketing]

Ben I am about to start a new YT channel and wondered what equipment you use for your videos?

[nima]

Bro can i use leaflets distribution for my online business

[marcelo.ely.]

Great news! Has anyone here ever tried to optimize for conversion value? How was it?

[aliyahsipsei]

Hey Ben, thank you for the insight! If I running a traffic ads, can I also see the number of complete registration or the number of people who sign up?

[priyanka_saluja]

Hi Ben, your content is very helpful. Thanks for so much of free valuable information. I have a quick question that is unrelated currently to this video, its about the Leads Centre in Meta. I did not know it existed in Meta until I saw it in one of my recent clients' accounts. But I cannot find it anywhere under my other clients' accounts. Would you know where can I find the leads center?
I have gone through all the options under Meta and cannot seem to find it.
Thanks in advance.

[HAL.]

I wish Amazon allowed pixels. As an author, despite the new Amazon attribution, I'm really missing out on the power of FB ads sales with just traffic/click campaigns.

[kudos]

How to enable this option, I have a shoplift website and everything’s integrated …now what?

[SyedImpulse]

Hi Ben, I always Wait for your Videos. I am From bangladesh. Here Most of the people Boost their Page post for business purpose. Could you please make a Video on Facebook Ads advantages over Boosting. Thanks in advance. Have a great month. Syed Imdad Hossain. Impulse digital

[tomrydquist]

Hi Ben, thanks for the info. Our products are high ticket and 99% of purchases are made in-store. We are running on Shopify both online and in-store. We have about 60-80 purchases per week, and most (if not all) ad sets end up in learning limited. Would you still choose purchases over link clicks, even if our purchase data is limited like that?

[insymphony]

I use "add to cart" instead of "purchases" for some campaigns where it is unlikely the campaign will get 50 purchase events in a 7-day period to get past Learning.
Should I just stick to Purchases?

[youtubechannellmao]

I am currently runing lead ads, 2 months ago we averaged around 20$-35$ per lead, as of now our lead prices have doubled or tripled.

We have introduced 1 more batch of professionally made creatives for each ad group and increased our budget by around 100% in the last week or so. Only for our lead cost to go up and up.

Do you have any idea of whats going on with facebook at the moment?

Always looking forward to your videos, helps a ton! 🤝