Module 1 - Subject: TOURISM AND HOSPITALITY MARKETING – TM314

MODULE 1:
Chapter 1- TOURISM MARKETING
• UNIQUE CHARACTERISTICS OF THE TOURISM INDUSTRY- Intangible, Inseparable, Variable, Perishable, Seasonal, and Substitutable
• Tourism as a High Involvement Product
TOPIC 02 – TOURISM MARKETING DEFINITION
TOPIC 03- MARKETING AS A MANAGEMENT PROCESS
• involves the following key processes
TOPIC 04 – CORE MARKETING FUNCTIONS
• marketing information management
• financing
• pricing
• promotion
• product/service management
• Distribution
• Selling
TOPIC 05 – THE MARKETING MIX
TOPIC 06- INTEGRATED MARKETING COMMUNICATIONS APPROACH

[karannath]

Very informative video kindly upload more of hospitality and tourism. Thanks

[vanielgodfrey]

Thank you, please continue for H&TM