Commercial model: the first step toward a critical evolution of pharma

It’s no longer good enough for the pharmaceutical industry to simply adapt to ongoing healthcare shifts. With higher customer expectations for digital information and fewer face-to-face meetings than ever, pharma must be proactive in adapting its commercial model.

In this webinar, IDC Research Manager Michael Townsend and ZS leaders in sales planning, incentive compensation and commercial execution discuss overcoming challenges when transforming your #commercial models. Watch this webinar to learn:

1. Best practices of pharma companies that are ahead of the curve
2. How change management helps companies overcome challenges
3. How to evolve your commercial model