Cross-channel marketing myths debunked

Is focusing on a single marketing channel more cost-effective? Is there a difference between cross-channel and omnichannel marketing? How do you optimize cross-channel communications so customers aren't bombarded with irrelevant messages?

Marissa Lim, senior customer success manager at Braze, answers these questions and more as she debunks some myths about cross-channel marketing.

Braze is a platform that powers interactions between consumers and brands. Braze allows global companies to process customer data in real-time, optimize cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.

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