Fireside chat: How to build a meaningful brand with Martin Lindstrom and Paul Campillo

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“Boredom is the foundation of creativity.”

Watch Martin Lindstrom’s thought-provoking fireside chat with Typeform’s Director of Brand, Paul Campillo, on why it’s so important to build brands that matter.

Key highlights from this discussion:
🔑 Why sleeping with customers is key
🔑 How to use the principles of chicken cage syndrome
🔑 The importance of instilling a sense of empathy in organizations
🔑 Why there should be a bathroom button in Zoom)

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#TheFutureIsMeaningful #MakeItCount
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