Under Armour Unveils its Innovative New Hovr Line of Running Shoes

At its new Portland, Oregon headquarters, Under Armour and its group of athletes and Olympians unveiled the new Hovr running shoe, a line of footwear it hopes can serve as the company's flagship defining product.

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[leseditenyane]

The shoe looks super fly in white. I like it

[psfanboy]

I love to see all this new footware tech

[Moth]

The guys from UA are getting better and better everyday.

[rmorales]

Just wore sonic today, loved it....fit perfectly to size. Wearing them tomorrow for the chicago marathon. Under Armour is my running shoe for 6 marathons so

[Belizean]

Looking forward to getting these shoes. I like trying new tech.. I recently got the infinite hovr and I find myself running longer distance without rest. I just recently started running as well.

[ericdavis]

I want to try them and see how they transition from sprinting, long distance running, and lifting.

[detailsmove]

Curious to see how these will compete with Boosts 🤔

[perkydog]

consumers will always just see this as another pair of running shoes, period. when it comes to this kind of product, most people will just chose what they wear based on brand, not product, and the (sad?) truth is most people will choose nike

[workhardforit]

Design is just so, ugh... Under Armour never seem to be able to come up with compelling aesthetics when it comes to shoes.

Great value for money and competition is always great for consumers. I’ll stick with my energy and ultra boost though.

[tylermachia]

I really wanted to like these shoes but they are super uncomfortable and unstable. I ran every distance and tempo and they sucked in every aspect

[homeroortizgarcia]

You can tell he's not much of a runner for how he laces them up lol

[YanKay]

More „innovative“ shoes we don’t need. Your feet work best as they are. So just let them be feet. Go barefoot or if you need protection from cuts and cold, buy minimal/barefoot shoes. I can recommend Vivobarefoot.com