GUINNESS HISTORY & TOUR! DUBLIN, IRELAND!

Показать описание

Ah, Guinness, that dark, bold beer that most either really love or really hate. It is a symbol of Ireland that many will even judge your “Irishness” by if you like it or not. Guinness is one of the most recognized brands in the world and is certainly one of the main things that we think of when we think of the Emerald Isle, but what is the Guinness story? How did it come about? In this video, we will start out telling the history of Guinness, and major events in its past. Then we will show you the sights from The Guinness Storehouse, in Dublin, Ireland.

The Guinness story starts with the birth of its creator, Arthur Guinness, who was born in 1725 in Celbridge, County Kildare, Ireland. His father Richard Guinness was a land steward for Reverend Arthur Price, and Price was Arthur’s godfather, whom he was named after. Richard brewed beer for the workers on Price’s estate and taught his son Arthur the craft. Price eventually became the Archbishop of Cashel and in 1752 he passed away. Archbishop Price left Richard and Arthur one hundred pounds each and Arthur used his money to set up his first brewery in Leixlip, County Kildare.

With some success, Arthur left his brewery in the hands of his brother Richard and decided to try his luck in Dublin. It was on December 31, 1759, he signed a 9,000-year lease with the city for 45 pounds a year, on a small, run down brewery at St. James’s Gate, that had been vacant for ten years, and he began to brew his ale. The location for the brewery was brilliant. It had access to good fresh water from the Rivers Dodder and Poddle.

In 1801, Guinness brewed his first batch of West India Porter, which became the formula that we are all used to today. As was his wish, his son Arthur Guinness II took the reins of the company.

The next change of guard was in 1850, when Sir Benjamin Lee Guinness took over the business from his father Arthur Guinness II. In the 1850s Guinness had begun to be shipped all over the globe and by 1858, the black beer was being shipped all the way to New Zealand. When Prince Albert died in 1861, a bar in London decided that the champagne they served should represent the city’s mournfulness, so he added Guinness to the champagne and called it, Black Velvet”. The Guinness trademark containing the harp symbol, Arthur Guinness’ signature and the Guinness name was released in 1862. Benjamin Guinness also spearheaded the renovations of the Saint Patrick’s Cathedral, in Dublin.

In 1862 Benjamin Guinness chose the harp to be the company’s emblem and he trademarked it. The harp emblem was based off the medieval Brian Boru harp that is now housed in the Long Room at Dublin’s Trinity College.

In 1868, Edward Cecil took over the reins of the company and doubled the size of it. Under his leadership the brewery built its own cooperage, or barrel making shop, railway system, and barley malting.

In 1873, Guinness acquired land along the River Liffey, and they built their own small pier. Then in 1877, Guinness built a fleet of barges to haul their barrels on the River Liffey. The barges were named after rivers in Ireland. In 1893, the company hired Thomas Bennett Case, an Oxford graduate as a scientist to make innovations to company. Later, the company hired chemist, Alexander Forbes-Watson.

When World War I broke out in 1914, Guinness employees where encouraged to enlist in the British forces. Over 800 employees served and 103 died in the war.

The company switched leadership again in 1927, when Rupert Guinness, 2nd Lord Iveagh, stepped in as Chairman. The first advertising campaign using the slogan “Guinness is Good for You” rolled out in 1929, and shortly after the slogan “My Goodness, My Guinness”.

Another interesting tidbit is that before 1939 if an employee wanted to marry a catholic, his resignation was requested, and Guinness did not employ Catholic managers until the 1960s! In 1963, Guinness opened its first location outside of the British Isles, in Nigeria. In 1988, Guinness invented it’s rocket widget, that nitrogenates canned Guinness to keep its smooth creamy taste.

Finally, in the year 2000, the St. James’s Gate Brewery was turned into The Guinness Storehouse, which is a seven-story interactive museum.

The Guinness Storehouse is an amazing place where you can learn until your palates content about the history, the manufacturing, advertising campaigns, and you can experience tastings, and enjoy a 360-degree view of historic Dublin. You can have your image put on a pint of Guinness! The top level which is two circular bars with full glass outer walls with a 360-degree view of Dublin City.

By the way, be sure to see our video about the history and tour of the world’s number one Irish whiskey, Jameson!

#guinness #history #ireland
Join this channel to get access to perks: