How Much Does Google AdWords Cost?

How much does Google AdWords cost? There isn’t a one-size-fits-all answer, but you can watch this video to understand cost better.
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Your AdWords costs can vary greatly depending on your budget, business model, and goals. There's no single, universal answer. However, we can provide some basic guidelines around AdWords costs:
- You can exercise tight control over how your AdWords budget is spent using tactics like ad scheduling, geotargeting, and device targeting.
- The average cost per click, or CPC, in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
- The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
- Giant retailers can spend up to $50 million per year on paid search in AdWords.
- The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.

The bottom line is, AdWords costs are worth it if you're achieving ROI!

[dbz]

f u c king expensive, but sure depending on the business, sometimes can be useful