The Story Behind John Galliano’s Viral 2024 Maison Margiela Show | Vogue

John Galliano, Gwendoline Christie and Pat McGrath look back at Maison Margiela's already iconic 2024 Artisanal Collection show. Galliano's haute couture masterpiece took the fashion world by storm, inspiring leagues of TikTok influencers to take a shot at their version of Pat McGrath's porcelain doll makeup.

Director: Talia Collis
Directors of Photography: Rachel Batashvili, Etienne Baussan
Editor: Evan Allan
Producers: Qieara Lesesne, Gigi Chavarria, Amaury Delcambre
Associate Producer: Lea Donenberg
AC: Pauline Gefin
Gaffers: Julia Gowesky, Adam Pelle
Sound: Nicole Maupin, Hubert Rey Grange
Audio Mix: Nick Cipriano, BANG
Production Assistant: Erica Palmieri
Production Coordinator: Ava Kashar
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Andy Morell
Post Production Coordinator: Ian Bryant
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Entertainment Director: Sergio Kletnoy
Associate Talent Manager: Phoebe Feinberg
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Digital Video English: Thespena Guatieri
Images & Footage Maison Margiela


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[kushbharakhada]

He again proved why he is THE JOHN GALLIANO ❤❤

[prettynpetty]

One thing's for sure, Pat McGrath has always been and will forever be THAT makeup artist. She's simply brilliant. She broke the internet with those looks.

[m.e.c.]

He is so humble when he says that it's the first time his show went viral. Mr. Galliano, your shows WERE viral every season at DIOR. You have created art on the runway that was never been done before. <3

[imogenbegns]

I love Galliano, but Pat McGrath really made these looks. The Glass skin look is really innovative.

[samuraiplus]

The year isn’t even halfway over and this was the most memorable show of the year! ❤

[kiddlorenz]

The way this show literally shifted Gen Z in complete 180. and that's on GALLIANO's genius mind!!!

[mostynf]

This is amazing. I’m glad Galliano has survived the troubled years and is back doing what he was born to do. He’s too precious a talent to lose.

[trn]

Doesn’t matter how many times I rewatch this show it leaves me breathless and in awe and in tears. Truly a (long needed) masterpiece :‘)

[paolamura]

There is something about Galliano that is so special....when he speaks he is visualizing everything he says ... he's creating instantly and constantly...he's not with us....he's with himself and his incredible imagination and talent.

[on]

An amplified rendition on the timeless power duo of Galliano and McGrath.. This collection is so important because of how much appreciation the non-niche public has given it <3

[samuelmendesvieira]

Pat and Galliano together are beyond dreams

[Achebet]

Being an African🇰🇪 makeup enthusiast and getting featured at 10:33, I’m so horned 🙏Reacreating the Maison margiela (Pat McGrath glass doll makeup)was THEE EXPERIENCE!!!…Thank

[GregBirkin]

There is no doubt John Galliano reignited the fashion world, seriously one of the most amazing shows. It goes to show you don’t need a budget like Chanel’s to get attention.

[davegardner]

Galliano is one of the very few designers who gives the world a glimpse of genius, time and time again.

[duchessofwinward]

He went through a troubled time. I think he was humbled by it, and has redeemed himself. His body language is open. And vulnerable. This is a great sign of spiritual growth.

[william_at]

The vase with flowers next to Gwendoline Christie, that staging, is quite a genius statement. Thank you Monsieur Galliano for giving us beauty again and sharing it with us.

[sharonkelly]

To see JG healthy and bringing all of the magic and boldness that he has always possessed is truly heartwarming. So lovely that a younger generation has felt the ❤ for such masterful workmanship. JG is one of a kind-thanks for this profile

[greatwesternsky]

I’m a very casual fan of fashion… on the periphery really, but when I swiped and saw the footage of Gwendoline posing in that dark room… tall, big hipped, porcelain and eerily brooding, I literally got chills and had to know more. I’ve never had chills over fashion in my life, but this was something I’d never seen before and felt like a new vision. I think it should be a clarion call to fashion designers that you can elevate ALL body types through fashion, and we’re missing out by not using the gamut of bodies that exist in the world.

[Sara-hhhh]

John is responsible for two of the BEST of all time Oscar Red Carpet dresses: Nicole Kidman’s chartreuse gown and Cate Blanchett’s purple hummingbird. He’s what the fashion world needs.

[rubaidaallen]

This entire collection needs to be in a museum. It should travel so people can see it. Beyond brilliant. Sir Galliano has once again proven that he is an artist par excellence. Bravo 👏👏👏👏👏