How To Brainstorm The Big Idea

Coming up with the big idea behind an advertising campaign is always challenging.

In an effort to teach one of the hardest things to teach, creativity, I give you one of the methods I use to generate ideas that I learned at UT. 100 boxes.

Shoutout to Mariano Garcia who asked the following in the comments on another video: How do you think of creative ideas/concepts when trying to advertise a product/service? Do you have any tips or techniques for generating ideas?

Thanks for watching!

[MaryHaugen-fd]

Fantastic for sparking initial ideas! A video on validating those ideas with real-world feedback and creating a minimal viable product would be gold. Thanks, Kevin!

[crayton-ri]

Awesome video, Kevin! This really clarifies the initial chaos of brainstorming. A follow-up on refining and validating those initial ideas would be incredibly valuable.

[uniqua-qe]

This is a great starting point for anyone feeling stuck in the brainstorming process! Now I'm excited to put this into practice and see what ideas emerge. A video on refining these ideas into actionable strategies would be fantastic!

[matthaiossain]

Really appreciate you sharing this structured approach! A video on how to then sell these ideas to stakeholders would be incredibly valuable. Keep up the awesome work!

[WumboCorp]

Dude I wish there were more channels like yours. There's so much good stuff out there for design, but virtually nothing on my radar for art direction besides your channel.

[antipatros-sh]

This is a super helpful framework for unlocking creativity. It would be awesome to see a follow-up video about turning these initial ideas into a concrete project plan.

[aimeric-ig]

Great video, Kevin! This is a fantastic framework for structuring the chaotic process of idea generation. I'd love to see a video on how to practically implement these ideas and develop them further.

[gaye-mq]

Excellent framework for getting those initial sparks flying! I'd love to see a future video on how to avoid common pitfalls when developing these ideas into actual products or campaigns.

[koalampkin]

This is a fantastic starting point for generating ideas; I'm already seeing new possibilities. A guide on moving from the brainstorming phase to actually developing a selected idea would be incredibly helpful.

[jacobettearmstrong]

This method is exactly what I needed to break through my creative block; I'm starting to see how I can apply it to both personal and professional projects. Seeing a follow-up about idea validation and early-stage prototyping would be fantastic!

[arlandokeller]

This is exactly what I needed to jumpstart my next project! It would be great to see another video on how to pressure test ideas and determine if they are worth pursuing. Thanks for the insightful content!

[Rebecka-qr]

Solid framework for idea generation – thanks for breaking it down! A video on prioritizing these ideas based on feasibility and impact would be amazing.

[Kim-pfj]

This is a great starting point! I'm curious how you decide which of these generated ideas are worth pursuing, and what steps you take to validate them before investing too much time. Thanks for sharing your process!

[casseycothran]

This is a fantastic approach to kickstart creative thinking; I'm eager to try it out and see how it sparks new ideas. Would love to see a follow-up video exploring how to refine these raw ideas into actionable strategies. Thanks for sharing your process!

[AprilJohnson-eq]

Great framework! Now the big question is: how do you separate the wheat from the chaff once you have a ton of ideas on the table?

[wellnessreviewed]

This was a great video! Very helpful. Just made my boxes and ready to get to work. Thanks, Kevin 🙏🏻

[gerdinehargrove]

This is a fantastic method for unlocking creativity and developing original ideas. Would you consider making a video on how to filter and choose which ideas to develop after using this approach?

[ElviraMotayen]

Great video, Kevin! This is a really practical approach to brainstorming, and I'm excited to implement it. Could you talk more about evaluating and prioritizing ideas once you have a good set of options?

[maolsheachlann]

Great video! It's helpful to have a structure for the initial idea surge. I'm wondering if you have any frameworks for pitching these ideas to your team or clients once you've got them fleshed out?

[AngelWilliams-pw]

Thank you so much for this video. Very interesting.