How to Email Like a Pro: Optimize For Mobile

Why should you optimize your emails for mobile? The answer is simple. Most people are viewing all the emails on their mobile phone. So there's absolutely no reason not to optimize your emails for mobile. To be even more specific. You should make all your emails with the mobile first principle in mind. So when you design email first, take a look at the mobile view, optimize this and then take a look at the desk of you if there needs to be optimizations for the death of you as well, but always make the design based on the mobile view first.

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