Abercrombie & Fitch - The Rise and Fall...And Rise Again

Abercrombie & Fitch is a well-known fashion brand that has had some major rises and falls throughout its 100+ year history. This video highlights those rises and falls while attempting to provide reasoning behind them.

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Company Declines:
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[CaptainFAL]

If you're from columbus, where it is headquartered, you know stories about the creepy owner. He would hire teenage boys to toss a football shirtless in his front yard. Weird stuff.

[Barbara_R-uw]

You forgot to mention the song "Summer Girls" by LFO. That hit song gave A&F a lot of free marketing.

[juliuscaesart]

I was just talking to someone about this store. It was pretty popular around the early 2000s along with Hollister. Needed a gas mask and flashlight walking in.

[Cloud]

Every day I wake up and rather then look at my own failures, I watch about others.

[MusicFromAnotherTime]

The Mad TV sketches about this company were some of the funniest ones back in the day.

[ElvezTorres]

I’ve learned more about business with your channel than any other sources out there. Great content as always!

[JoJoJoker]

@9:30 “Wong’s Dry Cleaning. Two Wongs Can Make it White.”
My classmate had that shirt in 2002

[Markimark]

Abercrombie and Fitch was really popular when I was in college and then they went out of style, they discriminate against hiring older people. That location closed down and then they reopened in the mall just several years later, with older employees and brighter lighting.

[MikeHunt-eigb]

2000-2012 Abercrombie was the wildest place to go shopping

[Andrew-psxe]

It was always amusing to read old market hunting era stories that mention getting equipment from Abercrombie & Fitch, then harvesting hundreds of game animals a day just 5 miles away in Newark.

Today it reads like buying guns from H&M in San Francisco to go hunting in downtown Oakland.

[BraydenBunch]

They basically went from Hooters like advertising, To any other clothes store.

[indalecio]

All the cool kids in school wore A&F. I was so envious of them.

[opraiderman]

I passed a store recently and realized how different it was, they were definitely an experience then and MUCH less cool now.

[marcrugani]

When living in Honduras, I walked into a mall with a store named "Moose." All the clothing was totally A&F seconds and irregulars with the moose logo on the lapel. They even had the "New York, Est. 1892" on the clothing. I asked an associate working there if they were Abercrombie and Fitch, and they assured me "No, we are a high-quality, independent retailer."

[ckfinke]

I love it when this is mentioned in the song "Summer Girls" by LFO ("I like girls that wear Abercrombie & Fitch").

[Jordantmori]

I worked at Abercrombie for a few years around 2012. Was honestly a ton of fun and i still am in contact with friends i made working there. The company needed to change but boy was working there at that time an experience that is impossible to recreate in today’s age.

[Foxonian]

A & F used to be the Cabella's of their day.

[DMaster]

Maybe it’s just the nostalgia of being in high school and college in the late 90s early 2000s, but I miss Abercrombie.

[tx]

I bought some cargo shorts there in the early 2000s that were incredibly well-constructed. They were far more durable than the ACU cargo pants I was issued in the army. I went back a few years later and the quality was crap.

[colormeinked]

I’m glad Company Man said it. As a young black kid who wasn’t the thinnest in high school, I always felt as though A&F was geared towards thin, white, young people. I only shopped at Aeropostale. I never stepped foot in an A&F, I always felt like I wouldn’t belong there and quite honestly, I wasn’t jealous of the kids who sported their apparel.