Broad or Interest Targeting for your Facebook Ads?

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❗ Today, we'll focus on Facebook ad targeting and we'll compare the two targeting extremes: Interest Targeting vs Broad Targeting!

✔️ Is broad targeting always the best choice for all Facebook ad accounts?
✔️ How can you take advantage of your ecommerce niche with interests targeting?
✔️ What can you do if your niche's interests have seemingly disappeared from the platform (e.g. the Christian niche)?

Targeting is one of the most vital aspects of Facebook advertising and it will definitely help you scale your Facebook ad accounts! 🔥

#facebookads #facebookadstargeting #facebookadstrategy
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CHAPTERS

00:00 Intro: Broad or Interest?
00:52 Targeting for a New Facebook Pixel / API
03:04 Interest vs Broad Targeting for New Ad Accounts
05:22 Targeting in Different Countries
07:19 Targeting for Different Niches
10:07 How to Learn More about Facebook Ads

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Thank you for you amazing content ❤🎉🎉. Can you tell me which tools do you use to find interests for a particular product ?and for interest targeting which audience size would be adequate for new ads account with no train pixel for campaign launch in USA ?

dtjordan
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Everybody says Facebook will find your ideal customer but if you’re on a new pixel, it struggles to do so. That’s stupid lol. Whatever you’re selling, I’m sure you’re not the only one selling that product. But Facebook acts like you are smh lol.

chaz
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Do you recommend stacking similar interests or 1 per ad set? Maybe stacking small interests up to form a 1 million audience and do the crazy method to copy ad sets with the same interest when they are too big? What do you think?

marlonsantana
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Hey man, good content! my broad targeting gets leads for me (opening of my contact form), but these people dont really match my audience - i produce commercials for companies, the algo targets people that are owners of a film production. any ideas? Thanks!

cinebitesmedia
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If I have a email list for 5k customers do I need to start with interests? Thanks!

doz