Upcycling Vinyl Billboards into Eco-Friendly Bags | The Henry Ford’s Innovation Nation

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On this segment of The Henry Ford’s Innovation Nation, Alie Ward meets with Alec and Aric Avedissian, Co-Founders of Rareform, to learn more about purses and totes made from old highway billboards.

Rareform reimagines vinyl billboards into eco-friendly fashion accessories, including duffels, tote bags, wallets, cross body bags, toiletry bags, handbags, and more.

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