AnswerThePublic - How effective is video marketing

In this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.”

In short, video marketing is effective. If you Google statistics on video marketing, you will find 2 telling statistics about video:

👉 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (Wordstream)
👉 92 percent of mobile video viewers share videos with others. (Wordstream)

In today’s digital world, Internet users prefer video. Whether it is for entertainment or for education, it’s clear users prefer video over other forms of media.

So in order to reach potential customers, business owners need to leverage video. They need to showcase their products and services and tell their unique story with video.

Need more proof video is effective?

Just take a look at your Facebook profile.

You’ll see dozens of ads that use video, or it’s an ad that leads to a landing page with a video.

Marketers who use Facebook as their lead funnel use video in their sales funnels because they know video works.

Video converts.

Video gets potential customers to take out their credit cards and buy stuff, even if it’s not on Amazon.

So if you want to lever up your sales, definitely use video as part of your sales funnels. If you don’t, you’ll end up losing sales to your competitors who are very likely using video already to boost sales and awareness for their brands.

Media attributions:

Seinfeld

Crazy Rich Asians

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