How Aimé Leon Dore Became The Coolest Brand in Fashion

How Aimé Leon Dore became the brand everyone wants to wear.
Instagram → @timdessaint

This brand has gone from a small independent label to one of the most sought-after names in the industry in less than a decade. But how did they do it? How did a small label from Queens, New York, grow into a cultural powerhouse that people are lining up for all over the world? In this video we’re diving into the story of how Aimé Leon Dore became the brand everyone wants to wear.

Timestamps:
0:00 - Intro
0:28 - The Origin
2:46 - The ALD Aesthetic & Why It Resonates
5:38 - Building Hype Through Limited Releases & Collaborations
9:43 - Brand Building Through Physical Retail
12:56 - Aimé Leon Dore’s Influence
15:08 - Outro

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FTC: This video is not sponsored. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a purchase, at no additional cost to you.

[Kelvin_Ess]

I think for ALD, the "shock value" has passed however their inspo is still on another level. This was an excellent watch, thank you!

[DrewJoiner]

Maybe the best video on ALD that I’ve ever watched! Great job Tim

[giannabarbee]

I don't know much about the behind-the-scenes of fashion, but I really enjoyed this video! It felt very informative, I feel like I have a new appreciation for Aime

[HunnyBee-wr]

I like the ALD for Drakes styling, but this used to just be what getting dressed was. Not to sound like an old person, but remember a time when individuals themselves did exactly what Teddy did in creating his brand, which was look not only to brands but to the various cultural, subcultural, and visual landscapes around them for influences and inspiration for their own personal style. Anyone with style took it upon themselves to shop for basketball jerseys or hoodies one day, shop where the old dudes were shopping at the next day, and Barney’s (or whatever y’all kids got now) the day after that, and combined pieces as they saw fit. They did not wait for a designer to do it for them. I feel like so many brands are sort of just curating and styling more than presenting new designs, which is fine. But I just miss the days when people could do that for themselves. I enjoyed the video though.

[everydayisfriday]

Agree with other comments. Feels that the ALD moment has passed, but their lookbooks and style is still amazing. And I love that they put so much effort in there brick and mortar stores. Never understood the price point though. It was always cheaper to buy Ralph, Wallees, Timbs and so on - who are still the originals - and never got the same quality with ALD.

[dominickgiannotti]

Just went to their flagship store in soho NYC last weekend and despite what a lot of people were saying the staff was overall friendly and the guy I talked to explained the history of the brand and what their aesthetic is inspired by

[TheWesrocks]

I love ald. Ever since the first NB collab I’ve been buying pieces

[RyanVVild]

Incredible content my dude, ALD's influence in undeniable! Their look books really are immaculate, whenever I'm stuck for ideas I can always find inspiration in some form from their styling!

[flufftronable]

We are all waiting for Tim to start a brand ❤

[TheDesiDragon]

Cafe Leon Dore and Plantshed Kith remind me of this one clothing store I visited in Norway called "Les Deux" and their physical store had a bunch of elevated streetwear pieces/a similar vibe. They even had a higher-end espresso machine at the store and sofas so customers could make their own drinks if they knew how and chill. Literally felt like being in someone's house like you said it was dope 🔥

[traceamountsdetected]

The moment you find yourself queuing up for clothing you know you already fucked up the basics

[swoop_]

What I love about this brand: It transcends generations. I love seeing people of all ages wearing their pieces.

[andrewcrawford]

This production is off the charts, Tim. Props to you.

[Dj_YmasGlobal]

I love ALD. I wish I had money to purchase some of their products but they are a great source of inspiration. Thank you for the video Tim, quite inspiring. Love from Nairobi Kenya

[mainej]

I'll be collaborating with ALD SOON, AFFIRMATION TO THE UNIVERSE. LOVE THE CONTENT.

[Pap_il]

Hey Tim and thanks for your video.I was hoping a style related YT channel would make a video about the history of ALD and what is the whole world behind the brand. As a Greek and an enthusiast about the American culture, without a doubt ALD is definitely my favorite brand not only because of the simplicity that the brand represents but also the elegance that most of the clothes have. In my opinion it is definitely a brand that would be timeless just like Ralph Lauren.

[levnz]

love the direction your vids are heading in Tim, the editing is great

[teddy_seymour]

amazing video. ALD is my fav brand currently. thanks for dropping this heat.

[MatthewEncina]

I really enjoy these history/brand breakdown videos. I hope you do more!

[lljaesungll]

Excellent documentation of the brand's history.