What's WRONG With The New NOKIA LOGO?

Nokia just changed its logo after 60 years and it may have not been the best decision... Here's my take on it and what I did to improve it.

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[mklarochelleartist]

I believe that Nokia logo definitely needed a refresh. However, I agree that the new logo is difficult to read, but I do like its style, mainly because this is a new trend to cut letters and make them look more futuristic. I would go with something in between what you did and what they did. I like the "K" that you made. :) Great video. Keep up the good work Jeremy!

[rumenkitov]

Definitely, the old one is stable, heavy, and trusty. The old Nokia logo may need a little lifting, nothing more - like your designs. And +1 for Mont font from Fontfabric 👌

[cessna]

this is nokia's biggest mistake why did they have to change the logo that we all recognise since it's debut back in '78

[_________________________.-]

Logo should have QA test before they will release to bigger audience

[natemedia]

No, I beg to disagree. Nokia made the best Logo.. it is only proof that Nokia is still strong even though they were not that too active from the past years.. and the appearance of the new logo tells it all... no matter how many gap or how faded is the logo is, you can still remember NOKIA/

[vacica_sk]

The thing is that Nokia itself is not selling phones any more. It just lends its brand and some patents to HMD (and new phones will most likely keep the old logo for some time). But the core Nokia company is still huge and focuses mainly on networking industry.

[punnystyleidul]

The new logo represents internal condition of Nokia itself... The old logo written in bold and clear text, which is expresses confidence, dominance and mighty Nokia, leading brand in telecommunication

But the new logo looks slim, less spirit and some parts of letter are dissapearing represents this brand is begin to faded away... The letter is slim no longer bold like before (less wealth), and some parts are dissapearing (one by one, some internal divisions and business units are closed...)

[michaelnorris]

I agree. The new logo is cool looking, but it fails as a logotype. Sure, the company has been around for decades, and people easily recognize it simply by its reputation, but newer generations would end up overlooking it. Especially if they're moving to a new market, they might be mistaken for an entirely different company that happens to have the same name, because their logo is so drastically different.

Your redesign is better, but I think it's a bit too narrow, so it looses its connection to the old brand. I would extend that design to make it a bit wider. Great video Jeremy!

[Alexifeu]

LMFAO I came here because the A in Nokia is pissing me off asf. The right line should NOT go all the way down in this design it doe not make sense.

[rejithrjds]

literally the new logo was good but it's needed some simple edits. it should be make bigger, stronger, bold something

[ciaosonote]

It also remind me of the 2017 Foxtel logo (it is the Australian version of Sky). They both appear in the same sweeping way and both are futuristic, but they are both divisive.

[antonischmo]

They should've just put the new Kia logo in Nokia's, obviously

[rishikav]

Any idea if any other company has the same kind of new logo because it's very familiar

[ΑνδρέαςΚαποτάς-κν]

Why all new logos must be made too 'simple' compared to the old ones. For example the firefox its new fox-only logo doesn't look like it

[jitroglennwcmandagi]

The old logo still used by the mobile phones products.

[m.ehtizan]

Hey Jeremy, I just watched your video and I must say that it was really informative and well-made. I loved your videos. I was wondering if I could help you edit your videos and also make highly engaging shorts for you.

[broizzo]

Hopefully we don't see another logo design flop.

[BlindrHaur]

Aside the technical fking jargons, it looks good.

[phillipclarke]

Why try and fix something that's not broken ...it's iconic ..should just keep it the same ..it a waste of resources ...they be better of using the money on trying to develop some flagship devices ..

[aaravverma]

In your logo....the letters seem to at uneven distance....like NOK are evenly distant and KIA are much it really like that or is it just the optical i didn't like the gradient colors in ur version....it looks like a fresh startup brand or smthing and not a company who's been here for decades