Champions Just Don't Stop

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

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Editor is a Champion inspiring other champions; with Hormozi The Champion! 🎉

GENX

This could be easily a banger Ad for Nike ❤🎉😂.
Just add the logo at the end 😂😂😂

DocJamal

Great piece of content Alex! You need to promote whoever did this!!!

Livinandbreathin

The video, the speech and everything in this short video is perfectly blended and it was much like a trailer of a movie, which was so much persuasive and informative too

MAkshay-sglz

Man he edited this like a documentary trailer, tops off

bridgerlee

One of the best edits so far. Congrats

hush

This is fire and so true.. grind everyday until you reach your goal . And then set a higher goal. Repeat....

brandoncyphert

Alex and the team that created this!!!!

Are clearly champions....

samuelawombo

Thinking the same as everyone, dam your editor is on point.

firelight

Editing like a movie trailer...this is amazing

Swathy-yjkj

When does this movie hit theaters cuz this is a fire trailer 🔥

ErikaBardere

As a champion I totally agree. YESSSS we are highly obsessed 😤🔥💪🗿

glitterdthinker

By far the best video you have ever made.

SpeakEasyow

alex always gives us the best content and knowledge

tlcdre

The idea that everyone needs to be a champion or that a champion is an ideal because they can do something better in a particular game than anyone else is a poor way to evaluate yourself and everyone else. Champions like those discussed here are simply people who have dedicated their lives to one thing. Good for them. We don't need to be that extreme. We don't have to define success as being the champion. You don't have to start a business to make hundreds of millions or a billion dollars. There is nothing wrong with a lifestyle business where you make a good living and enjoy what you're doing. I love everything that Alex says. I just feel this needs to be pointed out to be real. Champions aren't real. They are extreme outliers. We don't need to judge ourselves by extreme outliers.

brentfromtheheart