What is the best explainer video style for your business?

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Script transcript below:
Did you know that using video on your landing pages can increase conversion rates by as much as 80%? Videos keep customers on your page longer, giving your marketing message more time to sink in. Thing is, not all videos are created equal.

Let me put it this way. A marketing video is like the type of clothes you wear. You can't wear the same outfit to go to a rock concert, a job interview, and your cousin's wedding, right?

Likewise, animated explainer videos comes in all sorts of styles, each tailored to different audiences. Let's take a look at some of the most popular:

A ''Screencast Video'' is a simple and low-budget type of video that showcases how
your product or service works. They're more about education than branding, but these work well for prospects who like to try before they buy.

''Cartoon Style'' videos are all about storytelling. You company is the hero who saves the day by solving your customer's problem. They're usually pretty funny and are great for humanizing your brand and building trust. The characters represent your various brand personas, so it's important to know the gender, age and interests of your target market. If you're targeting end-users, small businesses or start-ups, cartoon style videos are a great choice.

''Whiteboard Animation'' is a super engaging technique because the content is created in front of the viewer's eyes. These videos are great for explaining complex information in a straightforward way and ideal if you're marketing IT solutions or computer software.

''Motion Graphics'' offer an elegant and engaging style for businesses with a more serious profile like financial institutions. You can even add some 3D animation to make the video more impressive!

Now you have a better idea of what kind of video could work for your landing page to convert like crazy. As for what to wear to your next pitch? Sorry, we can't help you there.

[johnbriananderson]

Totally engaging, no way you could leave this video after it started.

[muhdyasierazmee]

There's a thing about animation videos that attract people. Now I know which style to use for diff video types. Thank you!

[eftorq]

You animation style is so beautiful! The detail at 00:09 blew my mind

[ROOMFORIMPROVEMENT]

Please what software did you use for the whiteboard video section?

[hwlckqx]

God is on you. ... deliver your characters and choose your characters 🌺

[sfsdont]

Your videos, artwork and pictures are extraordinary! #love #kudos. For my custom explainer videos, I chose #SociaLobster in Philadelphia, PA. They are reasonably priced and offer multiple language voice options. #SociaLobster

[theryanjacobson]

Very insightful animation! I'm a motion designer as well. Just curious, how many people worked on this? And how much time was put into it?

[psmanes]

It's totally easy to understand your content through clip... I love it indeed

[normajeanlutz]

Enjoyed this video. We too are seeing the advantages of explainer videos.

[mohammadmansoorislam]

Great Video..!!which narrator software you are using?

[JonathanSymmonds]

your videos are broken on firefox on your website. can't play them

[startuprr]

I really love the vibrant colors used in the video. very refreshing. thnx

[naturalhealingremedies]

And the voice??? Is it built in on the website?

[nicocastro]

Hey where do you get your voice overs?

[STI]

where can i find the sounds you have used in the video i mean all the pop ups sounds

[highbeedigitals]

I wish I could like this a million times

[jaydeemorales]

What app did you use for 00:19 - 00:28?

[fergaldownes]

Heyo mate, good stream that you have here. Will check back again soon.

[SeraphsWitness]

Curious how you integrate your 3D in After Effects? I use Element 3D which is nice, but it seems like there could be a simpler solution for the "cel" style 3D that you used in this video.

[bashobilo]

May i sk, what software was used in producing this video?