5 Simple Ways to Increase Sales

Increasing your sales doesn’t have to be difficult. It’s about taking action in ways that will lead to the greatest return. Having worked intimately with hundreds of organizations over the past 10 years as a trusted advisor, I get to see what really works. It’s not what you might expect.

In this video, I’m going to share five insanely simple ideas about how to increase sales. Check it out:

1. Toss out the features and benefits. Your prospects are sick of hearing all about your products and services. Instead, simply focus on the results you achieve, as this is what your prospects actually care about.

2. Ask for one referral each day. Now I know that may sound like a lot of work, but realistically it’s no more than 10 minutes of work each day. Plus, there is no easier way to grow your sales. Just think about the math: Asking for one referral or introduction each day means five per week; that’s 250 introduction-asks per year!

3. Host a private client event. People love to come to exclusive events. Invite both your top clients and some of your top prospects. You’ll see that your top prospects will actually end up doing your selling for you.

4. Create client case studies. There’s nothing—and I mean nothing—more compelling to a prospect than an example of your past success. Develop case studies that focus on results you’ve created with your clients—not so much on the deliverables, but on what you actually accomplished.

5. Use a proposal with three options. Stop proposing just one option. This is the reason that you’re getting shopped around on price and limiting the possible size of a sale. Your prospects want options, so use proposals with three of them, ranging from a low-end, least expensive option, all the way up to the premium option with massive added value.

By doing this, you’ll give your prospects the perspective to see what’s out there, and you’ll also give them the opportunity to choose the highest-end option with the most value—and that means the biggest sale for you.

See how insanely simple these five strategies are for pumping up your sales volume?

I want to hear from you about which of these five ideas you found most useful. Be sure to share below in the comment section, and I’ll response to every single comment.

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[theranasaini]

Selling more does not mean selling harder. It means selling smarter. Great stuff, Marc!

[J.brytni]

Hey love,
Thank you for the pointers. Im in sales for a one day expo. I will definitely use the options to give the client more to chose from.

[SalesPOP]

Thank you mark for this wonderful video the content in this video is very entertaining and informative as well. Keep sharing.

[mukiregunathan]

Dear Marc, 3 options is a great idea. Client exclusive events r needed more than ever. Referral request is good but 5 per week is too much. Thank you.

[mohamedsubhanilafir]

Thank you Mark for the top 5 tips, I personally found the 3 option proposal very interesting, I am already implementing this in my next proposal I am working on right now.

[luisanaespinoza]

I think I have replayed this four times, good tips

[poojaraghu]

This is a great video! How do we increase sales during COVID-19 times? We don’t get to meet clients often and face to face interactions helps the client want to refer more clients!

[OMGThatsReallyCute]

"Provide more options" sounds great to me :) Thanks for sharing

[nikhitabanta]

Dear Marc, the idea of proposal options is great! We have implemented the same in our organization, just 10 days ago. Thanks for sharing.

[redbeardcoffee]

i think the 3 option is most helpful I am going to try this

[getexplainer]

I really love your videos! Great work, keep it going!🤑

[kotiara]

I have replayed this soo many times, good tips

[rolffinger]

I think I have replayed this vid three times now, good tips

[survivingmotherhood]

Option proposal just blew my mind. Never thought to incorporate that. We will definitely be trying this out.

[belindasmyth]

I really liked chasing one introduction per day, plus giving prospects three options

[teresasun]

Thank you for your great insight very helpful!

[soccerlight]

I like the way people are given many option for low price to premium with value added benefits

[BabyAtithya]

Super easy to do 5th one is tooo good and I got reason why my company gives flexible payment options!! Bingo

[YOUNGSENO]

Great video just subscribed simple easy and works great tips

[drymatter]

Very interesting, greetings from Brazil!