The economics of Covid-19 fear

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Megan Greene, Harvard Kennedy School, discusses the impact lingering fears over the coronavirus could have on consumer spending. With Ashlee Kleinschmidt, Mua Makeup and Lash Bar.

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CPI & PPI never really decreased. There was a paradigm shift towards "essentials". Company's that meet our "Basic Needs" are going to survive. Companies are going to have to find that "niche" and capitalize upon it. Realistically, recreational social distancing is going to be the trend for the next 2-3 years. You can't even try on clothes in the mall, so why even go? Avon business model may be the way to go. Innovation & creativity while practicing social distancing will be a competitive advantage for the small business.

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