PVR Cinemas Completes 25 Years | Ajay Bijli On What Comes After The Interval | ET Now

PVR Cinemas has completed 25 years in India. To commemorate this, the brand has rolled out the multi-media campaign with a film - 'Iss Andhere mein bahut Roshni hai (There is light in this darkness)' featuring Aamir Khan. Ajay Bijli, chairman and managing director, PVR, said, “The entertainment industry, the viewership patterns as well as the audience has evolved over the years and PVR has been able to live up to their expectations. As we continue to meaningfully engage consumers as well as introduce them to newer cinematic experiences, our focus will remain on bringing winning stories to the screen and adding joy and comfort to the life of our stakeholders." Watch to know more.

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[sharadjain]

PVR should open low prices cinemas also so that poor people also can watch movies in quality cinemas