The Debrief | Investing in Brand w/ Ryan Masuga

Get excited: we've got a brand new Odi Debrief episode! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups.

You won't want to miss this episode as we sit down with Ryan Masuga, owner of Masuga, a web development company that has been around for 17 years and recently made the bold and brave decision to rethink their brand after a hard economic year for so many service-based businesses.

Tune is as Ryan and Bill discuss what Ryan's approach to investing in brand, his best advice for founders considering a brand investment, how impactful the new brand has been for his business even after just two months.

Resources mentioned in this episode:

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00:00 - Intro
05:21 - The beginning of Masuga's rebrand journey
11:00 - What were you looking for in an agency partner?
16:00 - Looking at brand as in investment, not an expense
25:00 - What was the most challenging part of the project?
29:30 - What was the most exciting part of the project?
34:00 - The (initial) ROI of a rebrand
42:00 - What Ryan's son thought about the new logo
47:30 - What is the one piece of advice you would give to someone considering a rebrand?

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Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.

[RyanMasugaMI]

Thanks for having me! This conversation was a blast!