Here's how your designer perfume is really made | CNBC Reports

The perfume industry is nothing to be sniffed at, with the global fragrance market estimated to be worth $72 billion by 2024. Join CNBC's Tom Chitty as he explores the industry's history and goes behind the scenes of the world’s biggest fragrance and flavorings company.

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[grahamjonathan]

I've just invented a perfume made from holy water.


I've called it Eau my God.

[jazzeuphoria]

I'm a bit of a chemist and a perfume hobbyist/enthusiast. Seeing this makes me want to have my own, small scale laboratory (and a better budget). Also, it's nice to see the similarities: the fragrance flacons, pipettes, dispensers, etc.
My understanding is that each perfume has had on average 800 test fragrances, before going to market! Astounding. Here she is talking about 1 in 10. That's quite impressive.

[grahamjonathan]

I got my wife a new perfume for valentines day called "Tester"

[daniellabuda]

I am also a perfumery enthusiast. I am currently experimenting with the raw materials at home. The thing how to construct the perfume is totally hidden by a very nice marketing curtain and only this is shown to consumers we are. It needs years to learn, spread the chemical knowledge and really master the perfumery raw materials in different dilutions to figure out what to do. Perfumery is about chemical and mathematical precision, scales and calculations, using synthetics and naturals combined. The whole think is really passionating. I had an opportunity to visit Grasse and International Perfume Museum, a really outstanding place.

[danieljrs]

Really wanted him to smell it and go “that’s horrible” for a laugh

[shofi]

5:11 her humility should turn into the recognition she deserves!

[henrynguyen]

Ive just learned that Givaudan is literally older than the USA.

[victorvictorfitness]

She said she created 3000 perfumes and 300 went to market and 30 are on the preview market but than she said that’s not important

It is superrr important, be proud

[attackhelicopterjr]

I bet all employees there are nosey...

[rose_roots]

How much does it cost for a business to develop a fragrance with them I wonder? Perfumes are usually very expensive, they must charge quite a lot...

[MultiSciGeek]

That's damn interesting! I think I would love a job like this, or in the very least visit their factory one day.

[MrLanarana]

Calice Becker, great perfumery, she is awesome Kilian's fragances are mostly hers ♥️

[jyeprice]

I love perfume but couldn't afford designer brands. Now i work for a fragrance house that does fantaatic dupes. I love them.

[arulsaravanan]

Reminds me of the movie "Perfume: The Story of a Murderer"

[ms_c_]

I wanna work there and invent my own perfume

[CNBCi]

Let us know your favorite fragrance in the comments. 👃🏻

[brittanygale]

I like to often combine my perfumes to find my own preferences and I find that works better for me than buying so many more perfumes. Though I already have alot haha 😂

[gisellereyes]

I just learned about Bond no.9 and I'm hooked with the brand. My credit card suffered but so many good scents to choose from. Other brands I like are Michael Kors and Dior.

[dimitrios-stylianoskoutsou]

She is the nose behind J’ adore Dior and Tom Ford’s Velvet Orchid among others

[Henry]

TOM has become more comfortable in front of the camera. Nice job.