1992 - Bud Light - Last Beer Auctioneer Commercial

In the midst of a cattle auction, two ranchers head for the bar at the exact same time and order a Bud Light utilizing identical verbiage. Unfortunately, they're down to just one bottle, inspiring each of the men to plead their case for the beverage. Rather than choosing a recipient himself, the bartender opts to hold an auction of his own for the elusive drink. Active bidding ensues and the typically low-cost lager appears to command upwards of $90. Once the men have cleared out, an identical scene takes place with two more potential customers, revealing the barkeeper as a scam-artist.

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[UsvTheMan]

This is exactly how real auctions work, right down to the bidding gestures