Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE

This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨

🔖 Chapters:
00:00 - Intro
01:00 - Skill #1 Commercial Sense
01:43 - How to Develop Commercial Sense
03:08 - Skill #2 Business Analysis and Management Skills
03:32 - Softwares Used + What To Learn
05:23 - Skill #3 Creative Branding Skills
06:11 - Develop THESE Branding Skills
07:59 BONUS: Top 3 Soft Skills

🌟 Resources
COMMERCIAL SENSE
Podcast - How I Built This
Book - The Lean Startup by Eric Ries
Book - The $100 startup by Chris Guillebeau
Magazine - Forbes
Magazine - Bloomberg Businessweek
Magazine - Wired

INFOGRAPHICS + DATA PRESENTATION

CREATING MOOD BOARDS

✩ Community ✩
SUBSCRIBE! Subscribe to this channel so you don't miss my next video.

[BeMyVforever]

Wow. I have watched many marketing youtuber videos and you are the first to make me feel like I am coming away with tangible advice. I am not thinking of being a brand manager but still want to pursue marketing and I’ve watched 3 videos of yours now and they are actually so clear and specific. I am definitely subscribing

[neha]

Rabeea!!! I wanna hug you..this is such a detailed and deep specific highly helpful info..I just applied today for Sr. Brand mgr. role at a top Indian FMCG. I am so glad i found this video!

[GusStorms]

What a wonderful video, you have such a calm and natural approach, outlined the major points and simplified it, thank you so much I have benefited a lot from you, God bless you.

[ekaterini]

Amzing videos! Every single one of them helps me better understand the brand management career !

[DanielBaek-wqjw]

I'm currently a business administration student and consider becoming a brand manager in companies like P&G. While I was browsing some videos related to branding or marketing, I found your video. This was really helpful and insightful. Thank you for your advice! Rabeea😊

[phustas]

VERY HELPFUL AND YOU COVERED ALL BASICS. THANK YOU.

[OLUshegun]

I’m really grateful, another thing I’ll like to know is how to create a portfolio as a brand manager.

[iqraaaliya]

I have watched multiple videos on this topic but most were speaking a lot without telling exactly what it is. You concised & explained it so well. You make a great brand manager.

[valleoeste]

I never leave comments on youtube and wow, just wanna say kuddos because your information is super clear and actionable! As I transition from the music industry, it is now super clear to me that Brand Management is the path for me :)

thanks again for the video!

[Mccc]

OMG！！！！I just got an BRM internship offer from P&G. this video is helpful, thank you so much for sharing this.❤❤❤

[dominiquesmith]

Your videos have been extremely helpful for me. I would love to hear more about how you approach developing strategies as a brand manager.

[Ouissal-]

Wow thank you for this amazing video, I hesitate for tow jobs and your advices help me a lot. Thanks

[tawshiktanvir]

Best 10 minutes i've ever spend on youtube! thanks a lot Rabecca, however can you make a video on Corporate Branding and how can we prepare ourselves for getting a job in that section.

[Niranjankumar-dhq]

Excellent narration. Valuable points from personal experience. Nice.

[marelyspopoter]

Please share How did you landed the role with no experience?

[vanessabeltransaldana]

Thank you so much! You can’t imagine how much you’re helping me. It’s my first time working as Brand Executive.

[we_brand_tz]

The best ever video very useful thank you..

[simlindeleshabane]

The way yo have presented your insights is super graceful, confident and inspired. Lovely video!!!

[Islamthewayoflifetiruppur]

If you are good idea giver like what new to add in the product and how it shld be marketed in the market so which job role is best ?

[Anita_Sharmaa]

Your every word hit in the right direction for becoming a Brand Manager Mam. Thank you very mu h mam I am from Nepal.