Brian Fraser - How to build credibility and relationships in Recruitment

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Time Stamps.

00:00 - Intro
00:05 Introduction and career highlights
01:31 Characteristics and traits of successful recruiters
02:50 Importance of self-awareness and growth mindset
04:02 Tips for building self-awareness
06:12 Differentiating oneself in a small market
08:20 Becoming a master of the market and building credibility
10:37 Reflecting on personal growth in recruitment
11:47 Overcoming emotional reactions in recruitment
12:33 It will pass: Advice to get through tough moments
14:00 Focusing on continuous improvement and authenticity
16:26 Balancing processes and authenticity for success
17:00 Importance of focusing on every aspect of the process
19:24 Early challenges of becoming a successful 360 recruiter and building credibility
21:08 Going straight for the jugular when it comes to business development
27:20 Different methods and channels that can be used for business development
32:34 Equal treatment and authenticity when interacting with clients and candidates
35:22 Building long-term relationships and treating people like people rather than just sales targets
37:11 Knowing one's worth and communicating it effectively to clients
40:02 Some of Brian's biggest wins, securing clients for future events and landing interviews with potential clients
45:47 Building credibility and proving one's value before negotiating fees
48:33 Use of pitch decks to showcase credibility and build relationships with clients
49:56 Importance of utilizing testimonials and case studies in the sales process
51:04 Sending in-depth proposal documents after initial chemistry call with prospective clients
52:03 Adapting sales process to individual clients and reading the room
54:31 Recent changes to sales process, including addition of initial document and focus on face-to-face meetings
55:47 Importance of surrounding oneself with the right people and leaders in the business
57:39 Advice for struggling to be oneself and finding personal power, including being in the right business and surrounding oneself with the right influences

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In this episode, we chat with Brian Fraser about what it takes to succeed in recruitment.

We cover a range of topics, including the key traits of successful recruiters, the importance of having a growth mindset, and tips for building self-awareness.

Brian also shares advice on becoming a master of your market, reflecting on personal growth, and getting through tough moments.

Throughout the conversation, we discuss the importance of focusing on every aspect of the recruitment process, building long-term relationships, and treating people like people rather than just sales targets.

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Find out how Recruitment Mentors can accelerate the performance of your recruitment teams with modern and engaging online learning delivered by current high-performing recruitment professionals 🚀

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The best place to connect with me is below.

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Brilliant episode. I like the thought process of holding events to stand out from the crowd and just being yourself.

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