Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

Jeremy Allen White is stripped back in Calvin Klein.

Directed by Mert Alas in downtown New York City.

Discover more from the world of CK:

[noplace]

Whoever did the lighting for this ad deserves an award

[thatgirl_ryleigh]

ITS CRAZY THAT HULU COMMENTED AND SAID “every second counts” 💀😭😭

[lisamclean]

I try to watch this at least twice a day. It's very good for my mental health.

[thyop]

I think this might be the most powerful use of male sexuality in advertising since Brad Pitt and Levis. Jeremy Allen White has got IT. I legitimately want to buy my husband Calvin Klein underwear after watching. This campaign feels like a true classic.

[atulyapathak]

Im not ashamed to admit i come back to this when life is sad

[imcherbitch]

Without being creepy, what a lovely advert. Purely for the lighting, cinematography and the appreciation of the male form that hasn’t been done well on an advert in a long time. feels like a classic Calvin Klien advert!

[babynyxe]

The eye contact and the final touch of the birds flying...my God, this might be art

[noellebailey]

How many times have you watched this?

Yes

[LightGE]

I'm really glad Jeremy Allen White is getting more widespread notoriety. He was so great on Shameless, but it's quite a niche audience. Now he's got Calvin Klein recognition? So happy for him. He deserves it.

[niki.sk]

Everyday I wake up, I eat breakfast, I watch Jeremy Allen White's ad, I go to sleep. Repeat

[AwesomenessTV]

Suddenly I want to be stairs, or a ladder, or a big red comfy sofa...

[briIeigh]

THE FACT THE MOST REPLAYED PART IS THE BEGINNING 😭

[willmenalove]

Everyone say thank you CK for this gift

[SuburbanPrncess]

So CRAZY so INNOVATIVE a 10 hour campaign is PERFECT I watch this everyday for research purposes

[ciri_riannon]

He looks like a Greek God, that sculpted body and his hair...a modern David of Michelangelo

[littlecora]

who knew 50 seconds could be so amazing

[jisookomblackpinkkru]

Not me low-key rolling my eyes seeing people fangirling over this all over my fyp and then coming here to check what all the fuss is about and finally getting it 🤣

[fioleal]

I'm getting my degree in marketing and there's solely no better excuse for watching this ad over and over again for hours for "research purposes"

[Alexa-Marie-jogk]

I promise watching this 20 times a day is good for me

[urfavv_.]

Jeremy Allen white is everything. That ad had my jaw on the floor.