Optimizing the intake process

Law firm owners often make a costly mistake by not optimizing their intake process. Instead of just using a standard Q&A to gather information, they should focus on building trust and credibility during this stage.

Sharing stories of how they've handled similar cases and achieved positive results can help establish this trust. Having personable people conduct the intake is crucial as they can engage potential clients more effectively.

Intake is the second most important factor after marketing. If either marketing or intake isn't working well, the other can't compensate for it. By refining the intake process, law firms can increase their revenue, profitability, and the owner's personal income. Concentrating on a well-optimized intake process can lead to significantly better results.