3 Principles to Improve Your Logo Design Process - Legibility, Hierarchy, and Contrast

Are you a graphic designer, web designer, package designer, or motion designer? Use these 3 Steps to Improve your design process:

1. Design in black and white - As we all know, Design can be frustrating, it’s easy to get overwhelmed. I find it helps to focus my attention on only whats important. That's why I design in black and white. It forces me to focus on only the most important aspects of the logo: Hierarchy, Contrast and Legibility.

2. Focus on legibility - Legibility is essential but can get in the way of some really fun ideas. Sometimes In pursuit of a clever idea, we get carried away to the point the logo becomes hard to read. Rookie mistake. The solution? Periodically check in and ask yourself (or someone else) does the logo read well?

3. Giving a good Critique is an art - There’s much more to it than simply throwing out random opinions. Whether critiquing your own work or someone else’s, it’s important to remember that a good critique follows a process. I think of it like peeling an onion: Start by simply describing what you’re seeing. Then, say 1 thing you like and 1 thing that feels kinda funny. Then, move into what isn’t working and why. Finally, suggest ways to fix it.

These are 3 small things you can start doing that will improve your logo design skills. Getting better is a slow process, but these 3 things are a step in the right direction. We will have more tips for you soon. Keep learning stuff, one day you will be great! Thanks for watching. The Futur.

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#TheFutur #design #principles

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
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Typefaces: Futura, DIN, Helvetica Neue, Calibre
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[TheFuturAcademy]

How do you guys like this new format? The team is trying some new things for these videos.

[lailaportrays]

When he said "it's like peeling an onion", I really thought it was going to be followed by a "you cry at first" haha.

[jeesus]

"You can't own a triangle, you can't own a square or trapezoid this is for everybody to use"
Thanks Chris!

[MrAaron-brun]

“Everybody gonna be reminded of something, I feel like everything’s already been done, you cant own a triangle, you cant own a square or trapezoid, this is for everybody to use”

Thank you for this wisdom and logic! And you’re right, everyone’s gonna say it reminded them something then dismissing it. Everybody’s a critic but cant put an input.

[philipsido]

Glad someone points out the importance of working on black and white for the initial logo draft. Great content and nice to have this new channel!

[happysloth]

This is how education should be in the 21st century, it is fun to learn and Chris with his has proven that. You're going to the next level with the futur academy and I'm happy to see that

[enioluwaodunjo]

I love videos like this that explain why and the mindset of a designer . Cos It’s not really about the tool, but about the principles behind good design. I love this ❤️

[negative]

I love how this is edited, it really adds to the energy. Great video!

[dangealon]

This new channel is a step in the right direction! Cool format btw!

[kevinscholz]

Way to go Chris and the team! I saw Chris speak this week for an RGD webinar, he was live and so genuine. Listen to this man.

[orenji]

Looking forward to more of these! Sending my thanks to Chris and his team!! You guys rock :)

[BronsonLivesHere]

Great points Chris! I would love to see more of these critique videos. Very helpful.

[jagofour]

I have always take this into consideration while designing logos for clients for sure. What I would like you to make is a video is about sketching concepts for making logos. That would be awesome. Love the new channel by the way 👌🏼

[latenightcanvas]

Great content! This is exactly the kind of stuff I’m needing in my life!

[balazssimon-tajdina]

This channel is my new favourite! Thank you guys!

[youdontneedme]

I wish your videos were released back when I was a college student.

[tkatdesign]

Love hearing your opinion on these logo's! Great content.

[mrebbesen]

Very excited for this channel. I'm guessing well move into some deeper stuff, can't wait :)

[enioluwaodunjo]

Love the different camera angle too. Sweet edits! ❤️

[shaunaeasterling]

I love that I've been able to watch you and your team grow!!! It's very encouraging.