PRIVATE POLICY X YAQI 'I'm On It'

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As the unique Year of Tiger 2022 is approaching, we cannot wait to share our Resort 2022 campaign video with you!

An energetic combination of fashion, music, street dance, and, more importantly, our communities. Deeply touched and shaken by the Atlanta Spa Shooting and the terrible xenophobia attacks during the pandemic, we want to dedicate this special video project to Asian Female Immigrants. We collaborated with newcomer musician YAQI , whose new single "I'm On It," expresses the inner struggle and strength of many women working towards their dream and fulfilling their ambition in a foreign land, but who are often stereotyped and ignored. We wish to show the world, and, more succinctly, all the female immigrants and people who feel unseen while struggling and hustling that we see you, support you and you can do it! “I’m On It” is the spirit of many women. This video is here to cheer them on!

Led by POC creatives who are not only experts in their own fields, but also activists on social equality and diversity. It is time for us to stand up, speak up, and support each other. It is so touching to see the enormous support from such a diverse group of creatives. This is a special project for the community and a meaningful celebration of the Lunar New Year.

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Music Video Credits:

A PRIVATE POLICY Production

Starring:
YAQI

Executive Producer: SIYING QU
Creative Director: SHXPIR HUANG
Directors: SHXPIR HUANG & JUNTING ZHOU
Director of Photography: JUNTING ZHOU

Editor and Color Grading: JUNTING ZHOU

Gaffer: EMMETT GOEBEL
Grip: GARRETT BARTLE

Visual Assistants: HONGLIN CAI & JOYE CHOO

Stylist: SIYING QU
Styling Assistants: CAMRYN MCCLAIN & JIE CHEN

Makeup Lead: LAUREL CHARLESTON
Makeup Assistant: STERLING TULL

Hair Lead: CHIKA NISHIYAMA

DANCE
Choreographer: SLICK

Key Dancers: KARIN TATSUOKA & YUHEE YANG

Group Dancers:
(alphabetical order)
“BEASTY” TOMOE CARR
HAZE KIM
BERITE LABELLE
COIRA LEE
ROBERT MASON
SAEMI PARK
ZHANYL RAEVA
“PUMPKIN” SABRINA RIVERA
YUMI SHIMIZU
ESTHER WILLIAMS
MAXIMO XTRAVAGANZA

MUSIC
"I'm On It" by YAQI

Music Producer: TADJH BROOKS

Musical Composer: TADJH BROOKS

Lyricists:
ROMY DYA
MARCIA (MISHA) SONDEIJKER
RACHEL WEST