How Goya Foods Invaded Every Latino Home

Goya Foods documentary, ceo, warehouse, commercial, recipes. How Goya Foods Infiltrated Into Every Latino Home | Goya Food History

In 1936, a Spanish immigrant purchased the name “Goya” from a sardine salesman for 1 dollar; in 2010, Goya Foods broke a billion dollars in sales. With nothing more than a small storefront on Lower Manhattan’s Duane Street, some olive oil, and a couple of cans of sardines, Don Prudencio Unanue and his wife Carolina pledged to the growing Latin population of 1900s New York that “If It’s Goya, It Has To Be Good.” This promise led what started as nothing more than a husband and wife selling authentic Spanish foods to support their four sons, to steadily grow into an edible empire plagued with politics, family feuds and lots of rice and beans. This is the story of how America’s most politically polarizing bag of rice and beans infiltrated every Latino household and nearly got thrown out with just a few words.

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[emilysmith]

Excellent video how Goya Foods infiltrated every Latino home. very useful and interesting story.

[summertimeclothes]

anyone else seeing how weird these comments are? very generic

[yassermohammed]

It's a great video. It's so much fun, thanks for sharing it on YouTube

[pichele]

I like these types of videos that tell things that have happened in the history of humanity, I really like your channel

[bizrise]

Have you tried any goya food products?

[-]

Thank you Goya for sharing food with many people in 2020. Happy New Year 2025. The garbanzo that were shared were great in hummus and in soup and with rice. God bless Goya for your compassion.

[brendanneufeld]

Excellent video how Goya Foods infiltrated every Latino home. very useful and interesting story.!!

[selvamonisha]

Thanks for sharing video How Goya Foods Infiltrated Into Every Latino Home | Goya Food History

[diamondadams]

I love Goya, I use some many of their products. I loved learning about history of Goya. Really great company that runs the business almost to perfection!

[toddbutchko]

I learned a lot about Goya from this excellent video. Huge success story from a humble start. My pantry has a number of Goya items. Always good quality.

[yamir]

I liked the story of this video, it is always good to understand what has happened before, this meal has been very commented

[TimFrith]

In 1936, Don Prudencio Unanue Ortiz and his wife Carolina Casal de Valdes, migrated to Puerto Rico from Spain, founded Goya after purchasing a Moroccan sardine company for $1 in a Lower Manhattan storefront.

[SuperRamana]

Great to know about it.Thanks for sharing.

[bhavnapandey]

Nice video to know about Goya Food History !

[amajors]

Definitely a great food company and wonderful to see their business highlighted in this way!!

[gregbilser]

An amazing story that shows how far you can go with passion, hard work, creating new markets and marketing!

[desolder]

I never even knew about Goya before all the political fluff. But it got me curious so I tried their Sazon seasoning on my rice. WOWOWOW it’s good! I’ll be buying much more in the future.

[Victor_Lo]

Never heard about Goya Foods before, great to see them supporting Latino's daily lives!

[harleyphillips]

Interesting story about Goya Foods, love how the name came about, and their main target consumers! Great company!

[ThePinkSpider]

Man, all of that is crazy! But I can't get over the fact that the name itself was bought for a buck...and was associated with sardines! Nuts!