Why are Companies Doing This?

Video script and citations:

Get my achieve energy security with solar guide:

Follow-up podcast:

Join the Undecided Discord server:

👋 Support Undecided on Patreon!

@bmwgroup #BMWGroup #BMWiFACTORY #BMW #CircularEconomy #innovation

⚙️ Gear & Products I Like

Visit my Energysage Portal (US):
Research solar panels and get quotes for free!

And find heat pump installers near you (US):

Or find community solar near you (US):

For a curated solar buying experience (Canada)
EnergyPal's free personalized quotes:

Tesla Referral Code:
Get 1,000 free supercharging miles
or a discount on Tesla Solar & Powerwalls

👉 Follow Me
Mastodon

X

Mastodon

Instagram

Facebook

Website

📺 YouTube Tools I Recommend
Audio file(s) provided by Epidemic Sound

TubeBuddy

VidIQ

I may earn a small commission for my endorsement or recommendation to products or services linked above, but I wouldn't put them here if I didn't like them. Your purchase helps support the channel and the videos I produce. Thank you.

[Toastmaster_]

BMW and Apple are doing impressive work in their _production_ process, but both companies are some of the most egregious examples of undermining right-to-repair, which helps prevent a product from being scrapped that otherwise had plenty of life left in it. While Apple is pretty good about long-term support and has a recycling program, BMW is particularly bad about planned obsolescence.

If BMW builds their vehicles to be easily repaired and long-lasting then I'll give them huge credit. Until then, I just see what they're doing here as a means of reducing cost of operation.

[knight_lautrec_of_carim]

All of apple's recycling means jack shit as long as their products are not repairable. Consumers are still gonna need to buy a new product regularly becaues apple's business is built on that.

[rotors_taker_h]

BMW is saving about 200 cubic meters of natural gas per month made me laugh out loud. Are you seriously consider that as a big win? That's like single household monthly consumption.

[RickLaBanca]

The fact we can’t change a cell phone battery is ridiculous. That alone is super wasteful and nasty.

[JeffBilkins]

People will do anything for a commercial edge, including sponsoring sustainability videos.

[Vile_Entity_]

BMW is saving just 1 house worth usage of natural gas a day. Pretty meaningless when it comes to a factory of that size. A canadian household uses 2, 500 square meters a year so if the factory saves 200 per month it is on par of 1 houses usage. Nothing really to get up and jump around about. If there was only 2 houses in the whole world then it would be a big saving. It certainly isn’t going to make a difference….maybe

[SytorvianProductions]

Apple still makes it unreasonably difficult to repair their devices. So no, they aren’t making a difference

[Summns]

Brought to you by BMW... Lengthy Apple promo...

It doesn't matter how 'responsible' a company is with recycling and recovery of precious metals, etc when the product they sell is damn near waste as you drive away from the store...

BMW has some of the shortest warranties I have ever experienced and the 1 (and ONLY) BMW I owned was an unreliable, disposable (though very fun to drive) PIECE OF CRAP!! A short 60000KM warranty and if I hadn't bought the extended warranty I would have been out ~$15k CAD on the repairs required up to 100, 000KM.

This smacks of GREEN-WASHING.
(I do appreciate that you acknowledge the steps they have made are not a 'get out of jail free card...' - this just comes from some of the WORST companies/offenders - genuinely - 1 and 2 on my list!)

How about these offenders sell reliable, economically repairable products and tailor their advertising campaigns AWAY from the 'replace your product every generation!' mantra we see now...

This video only showed ways they can/do save money for the shareholders/executives while spewing the same crap (chock full of built in obsolescence) out onto the market.

I'm saddened by the tone of this video WRT the worst of the bunch.

[jacquelinelabarge]

Even if you say at the beginning of a video, "this isn't giving them a pass.* Greenwashing is still greenwashing

[claudiojaramillo]

Surely a video talking about sustainability sponsored by BMW won't be biased

[ExiledPrince-uszr]

its funny you mention apple with them being the largest producer of Ewaste in the world...

[vybsnnz]

REDUCE. Reuse. Recycle. They're in order of importance and priority. And electronics manufacturers are actively sabotaging #1 by blocking right-to-repair and making products nearly impossible to repair, alongside engineered obsolescence. So yeah, these companies have a LONG way to go, when they're still substantially and artificially boosting the production numbers to meet artificially inflated demand.

[laser-sj]

APPLE 😂😂😂
They deliberately make their stuff hard to repair thus more likely to become E waste 😂

[xtieburn]

If it can, we wont find out from a BMW sponsored video.
(and mentioning Nestle in a video about industry saving the planet is deranged.)

[KarstenFrohwein]

I really like your videos and commonly it seems you are a good guy giving information about renewable energy and cool stuff that makes our lives better without destroying our planet. But an BMW sponsored video? That promotes Apple as an environment friendly company? This just goes down the way of so many influencers out there. Louis Rossmann has a video about this behaviour. Please stop making such videos.

[HighFlyActionGuy]

As a journalist: when a company puts you in the hot seat and treats you real special with lots of access you should be extremely skeptical. Why weren't you?

[philippk]

BMW does a lot to cheat at their perceived car emissions and produces overall really inefficient petrol cars. Really disappointed by this channel to partner with them, no matter their cool tech and advancements and no matter the disclaimer about not giving any company a free-pass on anything.

[johnturner]

Maybe car companies could take out all the tech. Saves weight, fewer things to go wrong, uses less materials.

[icyhawt]

Dunno much about rest of the stuff apple is doing but the removal of charger from the box and saying its for the environments benifit is total BS, and it has been proven by lots of people

[SiberCatLP]

Not a single source cited for the entire BMW segment? Can we at least get an idea how big the 200 m^3 of natural gas saved is compared to what they're using?