The Rise of the Sans Serif

In the last few years, there has been a big shift in branding. Many high-profile companies have redesigned their logos and replaced classical serifs with sans serif typefaces. The popularity of social media and digital display has influenced the way we think about typefaces and brand development.

Let's start by looking into the development of sans serif fonts, and then we'll see what makes them great and go through a few tips when choosing one for your next project.

Here's what you'll learn about in this video:
00:36 The history of sans serif fonts
02:19 Sans serif legibility
02:48 Sans serif personality
03:10 When to choose a sans serif font

Assets Used in This Video:

[sawtoothiandi]

...theres gonna be a new sans serif in town...