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Marketing - Store Christmas Strategy
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Are you a small business owner and are looking for a Christmas marketing strategy for your store that will get results?
Hello Everyone, it's Leon here again from Retail Fundamentals,
and in this video I'd like to share with you our Top 10 Tips on how to plan your store's Christmas gift ideas and promotions
for maximum results.
Tip #1:Christmas is a great time to thank your loyal customers for their support. Invite them in for drinks and finger food after hours.
You can also use this opportunity to ask about their Christmas buying intentions. Show appreciation and interest and you will create very positive word of mouth advertising.
Tip#2: Build your store displays around gift ideas. Group related items and plan them around different customer groups and price points.
Tip #3: Customers frequently make purchase decisions in-store. These are influenced by store ambiance such as product displays and signage. The longer customers stay in your store, the more likely they are to buy from you.
Creating a Christmas spirit with attractive decorations will make the shopping experience happier for both your customers and your staff.
Tip #4: Store windows are a great advertisement, so decorate with care to attract more customers.
Display your best offers and rotate weekly to keep your windows looking fresh.
Tip #5: Review what items sold last year and make sure you have enough stock on hand to avoid disappointing and maximize your revenue.
Tip #6: Keep an eye out for trends by looking at your competitors, online stores and the media, so you can capitalize on current demand.
Tip #7: Think about all your planned promotions now and consider how to improve them.
Tip #8: Start a website or update your existing one to reflect your festive season gift ideas and promotions.
Tip #9: Finalise your social-media, newsletters, in-store advertising and make someone responsible for keeping them up to date.
Tip #10: Get ready for the rush. Make sure to have enough bags, packaging and gift paper. Careful planning now and the right activity, will make this a very Merry Christmas for you.
or call me direct on 0425 833 344
To your SUCCESS,
Leon Skaliotis
Hello Everyone, it's Leon here again from Retail Fundamentals,
and in this video I'd like to share with you our Top 10 Tips on how to plan your store's Christmas gift ideas and promotions
for maximum results.
Tip #1:Christmas is a great time to thank your loyal customers for their support. Invite them in for drinks and finger food after hours.
You can also use this opportunity to ask about their Christmas buying intentions. Show appreciation and interest and you will create very positive word of mouth advertising.
Tip#2: Build your store displays around gift ideas. Group related items and plan them around different customer groups and price points.
Tip #3: Customers frequently make purchase decisions in-store. These are influenced by store ambiance such as product displays and signage. The longer customers stay in your store, the more likely they are to buy from you.
Creating a Christmas spirit with attractive decorations will make the shopping experience happier for both your customers and your staff.
Tip #4: Store windows are a great advertisement, so decorate with care to attract more customers.
Display your best offers and rotate weekly to keep your windows looking fresh.
Tip #5: Review what items sold last year and make sure you have enough stock on hand to avoid disappointing and maximize your revenue.
Tip #6: Keep an eye out for trends by looking at your competitors, online stores and the media, so you can capitalize on current demand.
Tip #7: Think about all your planned promotions now and consider how to improve them.
Tip #8: Start a website or update your existing one to reflect your festive season gift ideas and promotions.
Tip #9: Finalise your social-media, newsletters, in-store advertising and make someone responsible for keeping them up to date.
Tip #10: Get ready for the rush. Make sure to have enough bags, packaging and gift paper. Careful planning now and the right activity, will make this a very Merry Christmas for you.
or call me direct on 0425 833 344
To your SUCCESS,
Leon Skaliotis
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