From $50 to $4.2M/Year Sneaker Reselling Business

Sneak City started in a garage. Now, they bring in more than $400,000 a month across their online store and two brick-and-mortar locations. Find out how they started a profitable sneaker reselling business in this interview.

Tia started reselling sneakers and clothes she bought in thrift stores for some extra cash in college. She quickly realized the high demand and profit potential and started growing the business, first with a Shopify store and then into their first brick-and-mortar. Now they have a team to help run their stores. We’ll find out how they built that team and how Tia and Anastasia’s role in the business has changed as it’s grown.

The key to this growth is also the industry’s biggest challenge: buying sneakers can be expensive. Tia and Anastasia explain how they keep inventory costs low so they can make up to 30% margins on each sale. You’ll also hear the key skills to open a sneaker reselling business and how those have helped Sneak City grow so quickly, along with some tips for how to get started if you don’t have a lot of cash on hand.

Once you have shoes to resell, the next step is getting them to buyers. We’ll learn how Sneak City uses its 100,000 YouTube subscribers and other social media platforms to attract and engage with customers. It also helps to have a brick-and-mortar with lots of foot traffic, and you’ll hear how that influenced where they opened their second location and the value of a physical space for a reselling business.

Resources:

Timestamps:
00:00 - START
00:45 - Meeting Tia and Anastasia
02:04 - Personal sneaker collection
03:17 - New location tour
04:16 - Getting started
05:04 - Skills you need
05:35 - Tour of headquarters
06:32 - Store layout
08:17 - Drivers of their success
08:58 - Team and management
10:42 - Talking numbers
10:54 - Overhead costs
11:17 - Online vs. retail sales
11:54 - Reseller niches
12:28 - Using YouTube to grow a business
14:06 - Other social media
14:56 - Where to get reselling inventory
15:40 - Online store platform
16:29 - Fan blitz
17:39 - Value of brick-and-mortar
19:03 - Business mistakes
20:08 - Buying shoes to resell
22:44 - Employees and team
23:30 - Evaluating inventory
25:47 - Managing workflow
27:09 - Challenges
27:39 - Outro

#sneakers #sneakerreselling #howtoresellsneakers

[marcosgomez]

God bless these two women being their own boss and starting their own sneaker reselling business.

[truthreignsforever]

These two are really an inspiration. What a success story. She started from going to thrift stores to this! Awesome. Respect to her

[evilmumuchan]

When i got back into collecting sneakers again 2 years ago the first pair I bought was from Sneak City! Glad to see these ladies killing it!

[ajkicksalot]

I still remember the first time I found ur YouTube channel around 2 years ago and it was really cool to find 2 woman with their own sneaker business and always loved watching ur content and its really great to see how far u have gotten in just 2 years...keep grindin ladies

[sergie.belous]

Great episode! It's truly inspiring and a testament to the fact that you don't need a large budget to get started. In fact, you can start with as little as $50. This goes to show that with determination, hard work, and a bit of creativity, anything is possible.

[tonykaye]

I’m a big fan of their YouTube channel these ladies been grinding for years! Great to see them on the show!

[dtxboutique]

There's a lot of routes you can take from sneaker reselling, local meet ups, shipping online, bulk selling, consignment etc... Its my 3rd year reselling, and been doing it full time for the past 2 years

[AB-svrf]

These two are the best! Congratulations on their success.

[EricBrado]

I love seeing this.super inspiring, I need to start selling stuff on eBay again I was selling for a few months n sold some stuff but this really inspired me to re start selling again on eBay. I’m a big sneakerhead & really just clothing/fashion in general. Love watching your channel with all these different avenues to start ur own business

[nickmo]

Feels great knowing that my donations to goodwill, etc is making millionaires out there!

[dasher-ykbr]

You guys are living my dream! I'm at my first 100 pairs right now. It's so hard to post some of the shoes i like a lot! You guys are legends in my eyes! I got the streetwear as well as bape and old evisu. Pretty much my last 10 year collection..lol. man this is awesome! Thanks for this video.

[pinkorangesoda]

This was the inspiration I needed to start my own shoe business. Thanks!

[angelygonzalez]

Yes! Sneak City is the best, they are one of the best. Their growth across the years has always motivated me and inspired me.

[mercedezbenzoo]

This sparked my motivation for selling again, Thanks

[lookup]

these videos are like everyone else never tell how to start, but what they doing in their business

[demetreisbrown]

Great content to show owners how to improve business deals. Good work

[antdolla]

This is such a good video. These ladies are very inspiring and the host asks great pertinent questions. A++

[randomguywatching]

seeing the charts above with the sizes is really nice, save me the trouble of asking "do u have my size?". This should be in every store

[anthonyb]

"we took a risk." That is the magic statement, you'll never know if you don't. Sneaker reselling is a huge business and it does not care about gender, race, background ect and that's what makes in interesting. There is only one absolute rule, DO NOT sell fakes.

[ChrispiChicken]

They say that the biggest problem in the industry is fakse, which is acurate, but the resellers complaining about there being sonmany reps, are the exact reason why they exist, resellers are selling shoes at a ridiculously high price, to the point that people perfer to buy reps than to go broke buying a single pair, i see reseller nowadays still sell panda dunk lows for $500 when they retail for $120 and are constantly being restocked, i say the biggest problem in the industry are the resellers