YouTube Video Advertising Formats Explained - Different Types of YouTube Ads

Check out our video explaining the different types of YouTube Advertising formats. We cover the different YouTube ads formats you can run through Google Ads in 2019. If you are looking to create a video advertisement on YouTube, you have plenty of options in terms of the type of video advertisement you can run. We cover everything you need to know about YouTube video advertising formats before you set-up your first campaign.

In Google Ads, you can create YouTube and Google Display Network video advertising campaigns with different YouTube video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: skippable in-stream ads, non-skippable in-stream ads, video discovery ads, Outstream ads and bumper ads.

While video advertising content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Google Display Network, including on tablets and mobile devices.

YouTube Skippable in-stream ads

YouTube Skippable In-Stream Ads are a TrueView YouTube Advertising format. The user watching the video must watch 30 seconds or longer, or interact with the video before the advertiser is charged. You see Skippable In-Stream Ads before, during, and after videos.

YouTube Non-skippable in-stream ads

YouTube Non-Skippable In-Stream ads are 15 seconds or less and users must watch the full video. You are unable to skip this video format.

YouTube Discovery ads

YouTube Skippable In-Stream Ads are a TrueView YouTube Advertising format. YouTube Discovery ads appear alongside videos and in the YouTube search results. Advertisers are charged when someone clicks on one of their videos.

YouTube Bumper ads

YouTube Bumper Ads are a 6-second video advertising format, where users must watch a short ad before the video. They are non-skippable and the video ads are very short, so advertisers must catch their target audiences view very quickly.

YouTube Outstream ads

YouTube Outstream ads are a mobile and tablet only ad format. They will only show on mobile devices and the advertiser is charged when the video is viewed for 2 seconds or longer.

[Surfsideppc]

Please let us know if you have any questions about YouTube Video Advertising Formats. Thank you for watching our video!

[wondercat]

I know I'm a year late but I just wannna say that this is such a good video! So infromative And so nice and chill to watch

[powerlaw]

I was searching for this information from last one week...thank you for making so simple and easy

Will love to use your services some day :)

[JonJoe]

ive been looking for this specific infor for ages.... thank you!

[Mizkels]

I just got monitized today. Getting to know more about ad thanks for that

[echopeek]

Thanks for your useful videos? I just had a quick questions please. i didn't understand well how much are on average the costs per click and also how non-skipable in-stream format words and which of the formats are more expensive than the other ones?

[jrfishertraining]

So this video asked for questions, people posted comment questions but you don't answer them...why?

[abimbolataylor]

Thanks for your insights. Quick question what is the best YouTube ad format recommended for music video ad, when you intend to use Placement by placing your video among related videos

[texastompoker]

I'm trying to do what you recommend about having both a disvoery display and an in-stream ad copies of the same ad.
How can I duplicate a discovery display ad so I have the same specs for an in-stream ad?

Great video BTW

[SilevxyTV]

What would happen if I just put non skippable ads? Would the ads start slowing down and don’t put as much on my videos or would it just work like normal and YouTube just put a ad everytime .

[Dytalks]

With Byjuc app triple remember the concept forever

[gurusingh]

nice video, but I'm confused in
. What is the real difference between these two ads format.

[ptlaci]

There is one more type what I recently started to see. It is a still, blurred picture only with the link in the middle and a click button. Also, a small rounded icon counting back in the left corner. What is that?

[LiyanaDIY]

With the bumper ads do you get the money regardless because it is a 6 second non skippable?

[scnlovers]

Buddy how to create YouTube Ad in AdWords without Label AD

[wizzle]

what's the video dimensions that are needed for skippable in-stream ads?

[salmansheikhfsd]

sir when i select traffic or leads campaign for my youtube video they ask me for conversion tracking set up, , i wanna promote my youtube video with 30 seconds skip-able ads strategy, , why i need to set up conversion tracking and how to do this for youtube videos ?

[ali.tiktib]

Best video in regard to discovery Ads, side bar video ads or clickable video ads, I have been searching for it for a while... I suggest though you put some better key words in order for viewers to find you. Like, side bar video ads or clickable video ads... Thanks

[ifoodieTV]

What if your ads are like 12-15 seconds and is targeted at EATERIES around the world and are in DIFFERENT LANGUAGES?

[yahyaalhalki]

what about if is i has 20 second video and no interaction how will they charge?