New Content Models For African Football: Growing Audience And Generating Revenue

Despite the broadcasting industry going through multiple changes recently, football remains the global king of live sports. However, the larger players are facing a new challenge due to the Gen Z audience paying more attention to non-linear content such as highlights, behind the scenes, and content created by the fans themselves. Which is the right formula to attract football fans to subscribe?

Nikolaos Kirkinis, accompanied by Sgwili Gumede from The Sports Boardroom, Gary Rathbone from Sportscape Africa, David Sidenberg from BMI Sport Info / SS Network and Keith Farr of the LiveU x Crosspond, discuss all of these dynamics and what the future may bring.

How important is the transition to new content models for growing audiences and generating revenue in African football? Watch this #WFSAfrica panel and find out for yourself!