Google Display Ads Remarketing (Your Data Segments) Tutorial 2023

Check out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of the best ways to drive conversions, revenue, leads, and sales. If you want more out of your Google Display Ads campaigns, try Remarketing. In this video, I will give you the step-by-step process for improving your overall Google AdWords Display Remarketing results.

Google Display Ads Remarketing - 5 Steps to Getting Started:

1. You need a Google Ads account and a Google Analytics 4 account
2. Enable Google signals data collection in Google Analytics 4
3. Link Your Google Ads and Google Analytics 4 accounts
4. Create Your Data (Remarketing) audiences in Google Ads or GA4
5. Target Your Data segments with your Google Display campaigns

[Nipiniponipi]

To the point
Doesn't skip steps
Explains without fluff

That's who tutorials should be made

Thank you a lot!

[joshaigh]

Thank you for this, but my segments are not populating from my analytics. Any idea why? Done all the linking and signals and everything and waited for 2 weeks.

[DaytonOHPlumber]

Great video! Thanks! this should help a lot

[sazidmahmud]

Please make a vodeo, how to create GA4 Remarketing Campaign..

[ayanthadilshan]

Hey Great content dude. 👌 Just a quick question. I didn't understand difference between GA4 remarketing audience and Google ad manager remarking audience. Are they same ?

[itstartsmedia]

Great video! I created a custom data segment and for some reason the display section is not populating at all, even after a couple weeks. Is there a way to fix it? Thank you!

[archizone-jordan]

Thank you for the wonderful explanation. I would like to ask if I have more than one website linked to my advertising account when I create a website visitors segment for the last 30 days. Does it bring me visitors to all sites together? Or what will happen exactly?

[darrellcerna]

Thanks for the video.

You meantioned about web page visit > page URL > contains.
How about the content_group > contains. what does it do? can't seem to find info about it.

Basically I wanted to create an audience for a specific product category on my website. ex. shoes

[soudanielmacedo]

Hey! I was having some problem with populating and using audiences from GA4 to GoogleAds. So I've done "Data Collection/Google Signals" setup last Wednesday and now not only my audiences are empty, but my campaign events too. The events and tracking were perfect before, but now all the metrics are empty so as the audiences. Has this ever happened to you? Any tip?

[NASSIMELBOUJJOUFI]

What I should do if I want to add an audience segment of the home page of the website, I tried to set : PAGE URL -> EQUALS -> THE HOME PAGE, but it shows this : Your audience doesn't have any members. Try adjusting your rules and check the 'Audience list size' panel.

[SaaSReviewsInterviews]

So here is a question.. I have GA in another email but my ads account is not the same email. Is it possible to link those GA accounts to the Google ads as linking it did not show me my Google ads account ID.

[paulag]

Google Analytics 4 and Google Ads linked, but nothing recording in All users? Any ideas?

[scorpi]

Thanks but how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. You can't even set up in GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data.

[agencyuk]

Hi 10:09 - I can see that there is an audience size of 5.9K for Display. All Users Of Beachfront Decor. What exactly does this audience consist of ? I am seeing much larger levels of people that use our site on a daily basis. And Not sure how i can use this automatically created audience to target?

[jmcgarryify]

HI, great content, one question I have, when I am in the create segment for site visitors I do not get the option to select how long to retain the audience for, any idea why. ?

[walkerlevan]

So because you’re using these specific audiences, you don’t need keywords at all right?

I’m just trying to verify because I built a campaign and the Google ads app is telling me the campaign needs keywords too.

[iibmsmumbai]

UA code is not visible in my adword account 😒

[saideemahmoudi]

Hey, I had 700 clicks in my Google Ads panel in the last 30 days, but when I set up Odense, it only shows 30-40. How can I solve this problem?

[getyousome]

What is the minimum amount of views a YouTube video has to have in order to be able to retarget people who watched it?

[workbuy]

Is it possible to make google offline conversion Remarketing?