AXA RoadSafe Schools: The story so far

AXA have teamed up with collection of high-profile experts from the road safety, education and parenting fields to launch the RoadSafe Schools campaign.

Working together, the project will develop a new way for schools, parents and drivers to understand the road safety issues facing schools, from across the UK. Currently, there is no easy way to do this; however, after academic standards, the safety of their children is the second most important factor for parents when choosing a school.

And it’s easy to understand why. The numbers of kids being injured is still far too high. Every day in the UK, seven children are knocked down, seriously injured or killed when on foot or bicycle. The RoadSafe Schools campaign believes that schools and their surrounding areas should be a safe haven for the UK’s children – and not a threat.

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