'You’ve Been Doing Makeup Wrong' | Rose-Marie Swift Explains

I had the absolute honor of sitting down with Rose-Marie Swift, legendary makeup artist and founder of RMS Beauty, for a hands-on masterclass that completely changed how I think about makeup—especially for mature skin.

In this video, Rose-Marie challenges so many of the “rules” we’ve been taught. Her approach is modern, refreshing, and designed to bring out your natural radiance—without layering on a ton of product. If you’re over 40 and feel like makeup just isn’t working the way it used to, this is a must-watch.

Inside this tutorial, you’ll learn:
- The biggest makeup mistakes most women 40+ make
- How to create a glowy, fresh look without heavy foundation
- Rose-Marie’s honest take on makeup trends, techniques, and what really works
- How to best use her favorite RMS Beauty products (with links below!)
- Why simplicity might be the most powerful beauty tool you have

🛍️ Shop the products used:
Products:
I may make commission from eligible sales, thank you for supporting the channel!

Use RMS Discount Code for 20%: GLAMGIRLGABI20

Super Serum Hydrating Mist

Kakadu Beauty Oil

Mac Eyelash Curler

Straight Up™ Volumizing Peptide Mascara

Back2Brow Brush

Supernatural Super Tinted Sunscreen (Light + Medium Aura)

Uncover Up Concealer (33.5)

Skin2Skin Foundation Brush

Hydra Setting Powder

UnPowder

ReDimension Hydra Dew Luminizer

Skin2skin Everything Eye Polish Brush

ReEvolve Natural Finish Liquid Foundation (33)

Skin2Skin Beauty Sponge

Back2Brow (Dark)

Cashmere Matte Eyelights (Mallo Coast)

Eyelights Cream Eyeshadow (Halo)

Straight Line Kohl Eye Pencil (HD Black)

Eye Polish

ReDimension Hydra Powder Blush (Kir Royale + Mai Tai)

Skin2Skin Powder Blush Brush

Go Nude Lip Pencil (Nighttime Nude)

Legendary Serum Lipstick

Chapters:
0:00 Introduction
0:43 Prepping the Skin
2:46 Lashes
9:45 Sunscreen
11:36 Concealer
14:18 Powder
16:47 Under Eye
21:11 Foundation
22:58 Brows
24:46 Eyes
30:34 Adding Eyeliner
32:05 Highlighter
33:15 Blush
35:38 Lips
40:10 Final Look
41:38 Red Lip
44:02 Re-Glowing the Skin
46:13 Final Thoughts

Let's Connect:

[GlamGirlGabi]

I am so overwhelmed by the love on this video. If you want to use my discount code to save money on your products, the code is GLAMGIRLGABI20 (20% off site wide). Thank you so much to everyone who took the time to leave such positive and uplifting comments. I worked on this video for weeks and it is wonderful to see it being so well received. I love and appreciate you as my audience so much.

[SarahBauerNE]

I’m 4 minutes in and in love with Rose-Marie! Her presence is incredible!

[seacat]

I think this may be the most brilliant tutorial I've ever seen. Thank you Rose Marie for sharing your knowledge and skill, and creating goddess makeup. Gabi's look is Italian/French Riviera gorgeousness.

[charliewyatt]

OMG Rose-Marie, what the heck did you just do to Gabi’s skin?! That is the most amazing finish I have ever seen. You’ve made her look like her skin was so flawless to begin with you didn’t need to put any make up on at all - it’s completely invisible, except for the colour and finish. That’s some voodoo magic going on there, lady! Love it ❤

[bojangles]

I didn't think I wanted to dedicate almost 50 mins to a makeup video, but this is INCREDIBLE!!! It's making me re-think my approach to makeup and less is more. Can't wait for a concealer release

[robynography]

I am a former professional makeup artist and now a professional branding and Boudoir photographer. I offer professional hair styling and makeup to all of my clients. Rose Marie is SO right about digital photography, especially now with the extremely high resolution of mirrorless cameras. I am OBSESSED with RMS products. As someone who suffers from autoimmune disease and skin sensitivity, I love it that her formulas are clean and well thought out. I’m like you, Gabi, I also need for the makeup to be effective and last. RMS foundation and concealer looks like skin, only better. I have a diverse range of skin tones for clients and her products do not disappoint. Thanks so much for sharing, I adore you both!

[womanofacertainage]

I trust Rose Marie's expertise for we elder women, because she herself is a gorgeous elder woman! And -- she isn't pulled and botoxed to within an inch of her life (not saying she has or has not had any surgery or botox, I have no idea - but that's the point -- she doesn't appear un-natural looking for a 70 year old woman.). I have her lip to cheek products, I got the mini set, so three colors -- and love them all! That bright red is STUNNING and gives a lightly sunburned look when applied pretty heavily, then buffed over with a mineral foundation. (I learned that trick from Wayne Goss.)

[kimberdawn]

I turned 60 years old Jan. 2nd. I can tell you, no other blush/bronzer on the market can beat RMS Beauty on mature skin. I ❤LOVE❤ Rose Marie's passion and knowledge she has put into her line. Now, I've GOT to pick up some of her lip products. I CAN'T WAIT❣️ Gabi, you too are a ROCKSTAR on YouTube and I ADORE you. Keep rocking it, ladies❣️Kimber~Austin, Texas🙏🥰

[janhuckabee]

Rose Marie is absolutely beautiful, so knowledgeable, especially for us over 70 women who want to look naturally beautiful, AND…she’s so fun to watch, learn from, and listen too❣️🥰

[jenniferwood]

I have never rewound and watched a video of makeup twice!!! I’m 54 and this is the makeup and techniques I’ve been looking for my whole life!!! So stunning and I’m grateful to have found RMS- more glowy less dolphin is my jam! Thank you both 😍obsessed!!! 🤩💕👏

[robinwilson]

I am 77 and had quit wearing makeup just sunscreen, but when I saw the first video Gaby did of RMS products I was intrigued. So now after tons of money spent (don’t regret a penny) I am obsessed with these products.
The only problem I am having is my under eyes. Can’t seem to get it right. This video really helped so I will try again..

[JusticeGirl]

OK... So this video changed my life! I'm a very young 61-year old with great skin and I have tried and tried to find a foundation routine that is perfect for me. Everything I've tried... even the routines that top influencers swear by... looks bad on me. Every combination of primer, foundation and concealer I've tried (and there have been MANY, both expensive and drug store brands) fails by being too drying, or sits in my pores, or completely wears off in a few hours. I stumbled on this video in my feed and as I watched, I remembered I'd bought most of these products and for some reason, didn't like them. I decided to apply them exactly as demonstrated and wow... my skin was glowing, natural, perfect medium coverage, and stayed perfectly all day. It didn't settle in my pores and didn't dry out, and after 8 hours, it looked beautiful and didn't really need a touch-up! The key was in the application... I applied the products exactly as demonstrated. The products I used are (1st) "RMS SuperNatural Radiance Serum"... (2nd) "RMS 're' Evolve Natural Finish Foundation"... (3rd) "RNS 'un' Cover Up Concealer"... (4th) "RMS Hydra Setting Power." Take my word for it, ladies, buy these wonderful products and apply them as demonstrated and you will be full of joy!

[emmaboulton]

I’ve never tried RMS beauty products but after watching this tutorial I am sold. Love Gabi’s skin, it’s stunning and I also love all the information from Rose Marie, absolutely fascinating.

[gitap]

Stunning, fresh and yes, modern. I loved the way the products enhanced the skin rather than disguised it. As a fifty year old woman who wears make up every day, I feel really inspired. Thank you ❤

[Weefoxxy]

Two of my favourite beauty gurus together - divine!! I’m a HUGE fan of RMS products.

[Fabulousafterforty]

I love when you have Rose-Marie on!!! She is the best!

[ShelleyElmblad]

I started buying RMS Beauty products a couple of months ago, and I am so impressed with the performace of everything I've purchased. Ladies - take advantage of the Rewards program to save $$. I saw another YouTuber's "full face of RMS Beauty" last night, and while it was a great video, she did not seem to understand how to use all the products properly. While I learned how to use the products by reading and viewing the videos on the RMS website, I learned every more from Rosemary's discussion throughout Gabi's makeup application.

[annennis]

Another collab with Rose Marie Swift…what a treat! The two of you are a perfect duo! Aging (70) is no joke, and seeing this modern ( and cleaner) look is inspiring! I can watch over and over…need to add to my RMS Beauty collection now!!!

[colleenmcdermitt]

Rosemary actually makes me want to do my makeup differently now.

[carolinewalker]

At 66 I have discovered Straight Up mascara and it is a game changer. No flakes of mascara perling off during the day, no irritation, lengthened, soft lashes and best of all I'm able to curl the lashes after application. Oh and it's simple to remove! An absolute winner!