Using System Dynamics Modeling to Anticipate Tipping Points Facing the Utility of the Future

This is a webinar by the EEI International Program originally recorded on Wednesday, October 11, 2017.

The Brattle Group is using System Dynamic modeling to help understand complex issues surrounding the utility business by visualizing the path dependencies and sensitivities of multiple factors. The System Dynamics model is well-suited to analyze situations where the outcome depends on actions from multiple parties that may have different objectives and goals, as well as the impact of exogenous drivers. This makes the System Dynamics approach ideal for designing business models from the bottom up in complex market environments. During the webinar, Dr. Tsuchida and Dr. Jones will discuss the application of System Dynamics modeling to utility business model and preview an upcoming paper on this new methodology.

Speaker: Dr. Bruce Tsuchida, Principal Expert, the Brattle Group

Moderator: Dr. Lawrence Jones, Vice President, Edison Electric Institute