Modern Product Leaders Summit: How Product Insights Fuel Sprig’s Roadmap

Ning Ma, Head of Product at Sprig, pulls back the curtain to show how Sprig’s product team leverages experience insights powered by Sprig to develop and validate their roadmap.

The Sprig strategy is built on two main components.
1. Validate ideas and designs before development
2. Continuously listen to what your users have to say

Ning talks about the importance of validating ideas and designs before investing engineering resources in building them. Your users are ultimately the ones who will determine the success or failure of your product, so it's essential to incorporate their feedback into every step of product development.

By implementing continuous user measurement, you'll be able to make data-driven decisions that will help you create a better user experience, leading to increased product adoption and reduced conversion barriers.