When Should Companies Go Public vs Staying Private? former CEO of Dunkin Donuts Weighs In

This is an episode of The Pomp Podcast with host Anthony "Pomp" Pompliano and guest, Robert Rosenberg, the former CEO of Dunkin Donuts for 35 years. He took a company with 100 shops and $10 million in sales when he first became CEO, to 6500 outlets including Baskin Robbins Ice Cream Shops and nearly $2.5 billion in sales the year he retired.

In this conversation, we discuss how to hire, how to fire, finding culture fits, defining competence in specific areas, the four primary functions of a leader, when to go public vs stay private, and the value of a brand.

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[Livvertical]

There is no such thing as a “private” company if it is state chartered. If the state granted you a privilege the venture is then in the public forum. A company in which a grantor creates a trust indenture w/out the permission of the state is a true “private” company. You also have to take into account minimum contacts to determine if you are entering the public forum.

[Ddkrew]

Whatever... they don't need average investor money...they are private forEVER only go public when they are ready to cash in....